SEO & SEM Basics Part 1: SEM
SEO stands for Search Engine Optimisation. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. This encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. SEM, on the other hand, stands for Search Engine Marketing. SEM includes the use […]
10 Tips on How to Kickstart Your Digital Marketing Career
By 2020, the world will need 150,000 digital marketers but there currently aren’t enough skilled professionals to fill these roles. Learning Digital Marketing is a must and here are some of our tips on getting started.
12 Skills in High Demand _ 2019
In 2019 it’s no secret that Digital skills now take center stage compared to any other skills set. But did you know that there are various types of skills that can suit any brand and any type of interest that are currently in high demand? Read more in this blog.
Become DMI Member from a Comfort of Your Home
DMI sets the global standard in digital marketing and selling certification, offering Certified Digital Marketing Professional programs, as well as Specialist Diplomas, Post-Graduate and Master’s degrees in digital marketing. Here is your chance to become a part of this life-changing community.
Pinterest for Business
Pinterest is still one of the most underutilized platforms in Zimbabwe but still 2nd most popular platform besides Facebook beating both Twitter and Instagram.
It drives 3.8 times more sales than other platforms and 87% of Pinners (Pinterest users) have purchased a product because of Pinterest.
Here are some of our tips on how to get the best out of Pinterest.
Beginners Guide to Instagram Ads
Instagram is one of the most popular social networks of the decade. It kind of makes you wonder why more brands aren’t on Instagram, right?’
Instagram for Business
Welcome to the millennial age of sharing images about everything all day, every day. If you haven’t yet heard about Instagram, this is an image sharing platform with close to a billion users and growing that is now under the Facebook banner. Here are our Pro Tips on how to best use Instagram for your business if this is the audience that you are targeting with your products and services.
Beginners Guide to Advertising on Twitter
Twitter has over 328 million global monthly active users, and more than 67% of those users are likely to purchase from a brand they follow on Twitter so it’s easy to see why your brand would benefit from being on this particular social network. Below we outline how the Twitter ads work.
Twitter for Business
If you’re new to this 140-character turned 280-character world then you are missing out on a wealth of entrepreneurs and customers just waiting to connect! Currently the third most used social media platform in the country, it’s an important tool that your business cannot afford to miss out on.
The Beginners Guide to Facebook Advertising
Facebook advertising has become more popular than other forms of advertising. Read here why and how.
Facebook 4 Business Do’s & Don’ts
As a business, you’ve probably heard that you need to be on Facebook and many of you might have taken that all important step and created your Facebook Business Page.
Become a Better Sales Person with Social Selling
There’s this misconception that Digital Marketing is all about posting on Social Media platforms numerous posts in a course of a day or week. Knowing the right digital marketing tools and more importantly how to implement them in this digital era can be the difference between becoming a successful sales person or being left behind.
Do You Know What Social Selling Is?
You might have heard the term social selling going around and like many people you might be wondering what exactly it is.
Social Selling is creating relationships as part of the sales process.
How Much You Could Earn from Digital Marketing?
t’s safe to say everyone wants to make money and with the entire world going Digital what if we told you that Digital Marketing was the key to unlocking your financial desires.
Technology today has offered us many opportunities in the Tech World to gain the income from our dreams.
What Should Your Digital Marketing Budget Be?
Many people believe that marketing is expensive, that digital marketing has increased the costs even further and the amount that each business has to invest, but here is the truth.
How LinkedIn Can Improve Your Career
Everyone keeps saying that LinkedIn is the key to getting your next job but you’ve been on it for a long time now and you’re still wondering just how it can help you? Or you don’t know exactly how to get it working in the first place? Well, we have you covered with our 5 […]
Internet Work Opportunities for Zimbabweans
With our struggling economy and continuously declining work opportunities, it’s up to us now more than ever to become creative when it comes to gaining employment. According to this report by GSMA, a worldwide network of mobile operators, 61% of the world’s population will be connected to the internet by 2025, a staggering 41.8% increase […]
4 Reasons to Get Digitally Certified
In this article, we will outline WHY you and/or your employees should be certified in Digital Marketing.