News and Advice
from Nikolina Kobali
Types of digital marketing
We are commonly asked what is a digital marketing and the types of digital marketing. Digital marketing can be broadly broken into eight main types including: Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Pay-per-Click...
Four Benefits of Facebook for business pages
A Facebook page has many potential benefits for your business , some are similar to other digital platforms your business can use like website and emails . The combined unique and and similar benefits listed below make Facebook a very important tool to increase sales and profits for your business.
7 ways to Optimize your Facebook Business Page
2.6 Billion people are why it is important to have your Facebook Business Page correctly optimized with some SEO best practices in order to maximize conversions. There is a correlation between a well-developed social presence and your search rankings. Within this post, you will learn some essential rules that will increase your Facebook page visibility.
How Certification in Digital Marketing Gets You a Dream Job
Some 5+ years ago I started my new career path in digital marketing and never looked back. Do you know how certification in Digital Marketing can get you your dream job and beyond?
Developing a Website? The price you should pay, SSL & analytics (part 4)
We can not finish this blog series without talking about major aspects of creating a website being the security of your website, analytics, and of course the price you should pay for a good quality website.
SEO for Beginners: Basics of SEO for your website (Part 3)
In part 3 of this blog series, I outline some of the critical fundamentals that you need to know about the SEO that is critical for your website and how to test the quality of your website developer’s work.
Developing a Website? Learn about CMS / WordPress / Wix (part 2)
Every website has a Content Management System (CMS) and here you can learn if you should choose WordPress, Wix, or another CMS platform.
Developing a Website? Learn about Domains and Hosting (part 1)
I am fed up and seriously disturbed!! Why? I regularly see clients who come to me for mentoring or join my courses only to discover that they have an empty shell of a website. They are scammed of their hard-earned money by unscrupulous website developers that develop an ineffective and substandard website that I politely call a “Postcard or a Brochure on the Internet” that does very little towards growing their business online. This must STOP! Read more here how.
Why Traditional Marketers Need to Upgrade to Digital
Traditional Marketers have been around for generations. But the world is evolving and with more buying decisions happening online, it’s time to go Digital.
What is Personal Branding & Why You Should Have One?
Personal Branding can be described as your journey or your story. What does your personal brand say about you and why you should pay attention to it.
Why Use WhatsApp Business
With the lockdown here for the long haul, it’s a good time to look at the WhatsApp Business platform, what it can do for you and your business and how to use it.
7 Benefits of Studying Digital Marketing Online
Many businesses have realized the importance of digital transformation and the benefits of investing in their staff to study digital marketing. Here are our top seven benefits why you should do so too.
Covid-19 is Driving the Digital Transformation. 5 Lessons for Business
Covid-19 is Driving the Digital Transformation. Read our 5 lessons that every business should know about.
Why You Need to Start Your Website Now
This is the perfect time to start your website if you haven't already. Many businesses in Zimbabwe are currently closed due to the COVID-19 Lockdown. Many employees are now working from home, meetings are held on Skype or Zoom and online stores are flourishing. As a...
Demand for Digital Marketing Professionals Outstrips Supply-2020 Update
Nearly half of the World’s population has access to the internet and the digital economy is embedded in every corner of our lives. It is, therefore, no wonder that more and more businesses are going online to attract customers to their businesses and are needing digital marketing professionals for it.
Content Marketing Basics: Part 2
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Read more in our latest blog.
Content Marketing Basics: Part 1
Content is king and content marketing is important for any business or brand marketing strategy. Why? Read here in our latest blog.
Digital Marketing 101 Online Course
Your location is no longer an important issue to improve your digital marketing skill as our Introduction to Digital & Social Media Marketing short course can now be accessed right from the comfort of your home. The demand for digital marketers is huge. Start your...
Facebook, Google & HubSpot Courses Now Available to All DMI Students…
and we at NKDigital are offering a 30% discount on our flagship course. Digital Marketing Institute (DMI) programs provide an opportunity for lifelong learning, empowering their students to retain the relevance of their digital skills alongside technological...
SEO & SEM Basics Part 3: Pay Per Click (PPC)
A lot of people are not familiar with the different online advertising channels and one of them is PPC (Pay Per Click). Continuing with our Basics of SEO and SEM series let's talk about the basics of Pay Per Click or better known as PPC. SEO campaigns usually take...
SEO & SEM Basics Part 2: SEO
Focus on SEO from the beginning of your web design. In this article, we cover some basics like creating engaging, SEO-friendly content and more.
SEO & SEM Basics Part 1: SEM
SEO is often considered the most daunting discipline in Digital Marketing. For many people, they can’t seem to un-wrap up the difference between SEO and SEM. So today we are going to demystify these two terms. SEO stands for Search Engine Optimisation. SEO is a...
10 Tips on How to Kickstart Your Digital Marketing Career
By 2020, the world will need 150,000 digital marketers but there currently aren’t enough skilled professionals to fill these roles. Learning Digital Marketing is a must and here are some of our tips on getting started.
12 Skills in High Demand _ 2019
In 2019 it’s no secret that Digital skills now take center stage compared to any other skills set. But did you know that there are various types of skills that can suit any brand and any type of interest that are currently in high demand? Read more in this blog.
Become DMI Member from a Comfort of Your Home
DMI sets the global standard in digital marketing and selling certification, offering Certified Digital Marketing Professional programs, as well as Specialist Diplomas, Post-Graduate and Master’s degrees in digital marketing. Here is your chance to become a part of this life-changing community.
Pinterest for Business
Pinterest is still one of the most underutilized platforms in Zimbabwe but still 2nd most popular platform besides Facebook beating both Twitter and Instagram.
It drives 3.8 times more sales than other platforms and 87% of Pinners (Pinterest users) have purchased a product because of Pinterest.
Here are some of our tips on how to get the best out of Pinterest.
Beginners Guide to Instagram Ads
Instagram is one of the most popular social networks of the decade. It kind of makes you wonder why more brands aren’t on Instagram, right?’
Instagram for Business
Welcome to the millennial age of sharing images about everything all day, every day. If you haven’t yet heard about Instagram, this is an image sharing platform with close to a billion users and growing that is now under the Facebook banner. Here are our Pro Tips on how to best use Instagram for your business if this is the audience that you are targeting with your products and services.
Beginners Guide to Advertising on Twitter
Twitter has over 328 million global monthly active users, and more than 67% of those users are likely to purchase from a brand they follow on Twitter so it’s easy to see why your brand would benefit from being on this particular social network. Below we outline how the Twitter ads work.
Twitter for Business
If you’re new to this 140-character turned 280-character world then you are missing out on a wealth of entrepreneurs and customers just waiting to connect! Currently the third most used social media platform in the country, it’s an important tool that your business cannot afford to miss out on.
The Beginners Guide to Facebook Advertising
Facebook advertising has become more popular than other forms of advertising. Read here why and how.
Facebook 4 Business Do’s & Don’ts
As a business, you’ve probably heard that you need to be on Facebook and many of you might have taken that all important step and created your Facebook Business Page.
Become a Better Sales Person with Social Selling
There’s this misconception that Digital Marketing is all about posting on Social Media platforms numerous posts in a course of a day or week. Knowing the right digital marketing tools and more importantly how to implement them in this digital era can be the difference between becoming a successful sales person or being left behind.
Do You Know What Social Selling Is?
You might have heard the term social selling going around and like many people you might be wondering what exactly it is.
Social Selling is creating relationships as part of the sales process.
5 Reasons Why You Need a Website for Your Business
Gone are the days where people get their information from television ads and telephone books. Consumers look for information the easiest way possible which is through the internet and it has become important now more than ever for every company to have a website.
How Much You Could Earn from Digital Marketing?
t’s safe to say everyone wants to make money and with the entire world going Digital what if we told you that Digital Marketing was the key to unlocking your financial desires.
Technology today has offered us many opportunities in the Tech World to gain the income from our dreams.
What Should Your Digital Marketing Budget Be?
Many people believe that marketing is expensive, that digital marketing has increased the costs even further and the amount that each business has to invest, but here is the truth.
How LinkedIn Can Improve Your Career
Everyone keeps saying that LinkedIn is the key to getting your next job but you’ve been on it for a long time now and you’re still wondering just how it can help you? Or you don’t know exactly how to get it working in the first place? Well, we have you covered with...
Internet Work Opportunities for Zimbabweans
With our struggling economy and continuously declining work opportunities, it’s up to us now more than ever to become creative when it comes to gaining employment. According to this report by GSMA, a worldwide network of mobile operators, 61% of the world’s population...
4 Reasons to Get Digitally Certified
In this article, we will outline WHY you and/or your employees should be certified in Digital Marketing.
Become a Successful Social Media Manager in Zimbabwe
Last month we talked about Social Media Manager must have skills and In order to ensure social media success you need to be able to accurately test and track your social media strategies. So here are some of our tips on how to achieve that.
Get Certified During School Break / Gap Year or Before Going to the University – Become a Digital Marketer
With exams nearing to a close and school finishing many school leavers and their parents are wondering what career path to take or more simply what to during the school break and before heading to the University next September. If fitness, hospitality or beauty...
Creating Right Digital Career Path for You
The most important tool that the digital era has given us is the ability to create and mould our own digital brand and personal image. The very first step of truly defining and creating the right career path for you is realising that YOU ARE A BRAND and this matters...
How to Pick the Digital Marketing Career Right for You – Part 2
Part 2 Last week we covered the different types of roles you could train for in a Digital Marketing Career and this week we are going to cover the different places you can work as a digital marketer. The first choice you will have to make is whether you want to work...
How to Pick the Digital Marketing Career Right for You
Part 1 In the past weeks, we’ve covered the what and how’s of digital marketing and you might be wondering what would your Digital Marketing Career really look like and what specialist roles you could choose from depending on your natural affinities either towards...
Will Digital Marketing Work for Your Business?
Digital marketing can work for any business in any industry. Regardless of the product or service your company sells, digital marketing, according to the Digital Marketing Institute (DMI) still involves building your business-specific buyer personas to identify your...
Main Benefits of Digital Marketing
In my last blog, I outlined what digital marketing is. However, business owners and marketers are often unsure what are the ACTUAL benefits of digital marketing, compared to offline or traditional marketing which previously dominated the marketing space. Unlike most...
What IS Digital Marketing?
Digital marketing, according to the Digital Marketing Institute (DMI), is the use of new media or digital technology to achieve marketing goals. The digital marketing era started in earnest with the creation of the internet. This amazing technology has enabled us to...
Do You Think Digital Marketing is a Priority for Zimbabwe Businesses?
As businesses in Zimbabwe continue to struggle during this transition period and harsh economic climate, digital marketing is an essential tool to keep your business moving forward. With the economy being as it is today, implementing the most effective marketing...
Basic Principles of Social Media Marketing
Did you know that 75% of male internet users are on Facebook, 81% of millennials check Twitter once a day, 13% of Africa’s total population uses Facebook and most Instagram users are between 18-29 years old? With the rapid advancement of digital technologies over the...
Social Media Manager Must Have Skills (Part 2)
In part 1 we clarified what is social media manager’s role and what they do on a daily basis, so let’s look four basic skills that any social media manager should have. Knowledge of Social Media Maybe an obvious one but any social media manager does need to have...
Social Media Manager Must Have Skills (Part 1)
Wide range of skills is a necessity for any good social media manager to create engaging content that will convert their followers into customers. So, if you are not sure where to start as you are looking to become a social media manager or you are aspiring to upskill...
3 Reasons Why You Need Digital for Your Career & Business
Various digital & social media platforms are influencing customer’s decisions throughout the buying cycle, raising brand awareness and are a new media for customer care and support. Therefore, not embracing digital poses a serious threat to your business as well as your marketing career.
3 Simple Steps to Improve Your Business with Facebook
Did you know that the Internet penetration in Zimbabwe is nearly 50 % meaning that nearly 5mil Zimbabweans are using the Internet every day. So, with such high numbers of daily Internet users, the use of Social media has exponentially increased over the past 3 years....
