SEO and SEM Basics_Part 1

SEO and SEM Basics_Part 1

SEO is often considered the most daunting discipline in Digital Marketing. For many people, they can’t seem to un-wrap up the difference between SEO and SEM. So today we are going to demystify these two terms. SEO stands for Search Engine Optimisation. SEO is a...

12 Skills in High Demand _ 2019

12 Skills in High Demand _ 2019

In 2019 it’s no secret that Digital skills now take center stage compared to any other skills set. But did you know that there are various types of skills that can suit any brand and any type of interest that are currently in high demand? Read more in this blog.

Become DMI Member from a Comfort of Your Home

Become DMI Member from a Comfort of Your Home

DMI sets the global standard in digital marketing and selling certification, offering Certified Digital Marketing Professional programs, as well as Specialist Diplomas, Post-Graduate and Master’s degrees in digital marketing. Here is your chance to become a part of this life-changing community.

Pinterest for Business

Pinterest for Business

Pinterest is still one of the most underutilized platforms in Zimbabwe but still 2nd most popular platform besides Facebook beating both Twitter and Instagram.

 It drives 3.8 times more sales than other platforms and 87% of Pinners (Pinterest users) have purchased a product because of Pinterest.



Here are some of our tips on how to get the best out of Pinterest.

Beginners Guide to Instagram Ads

Beginners Guide to Instagram Ads

Instagram is one of the most popular social networks of the decade. It kind of makes you wonder why more brands aren’t on Instagram, right?’

Instagram for Business

Instagram for Business

Welcome to the millennial age of sharing images about everything all day, every day. If you haven’t yet heard about Instagram, this is an image sharing platform with close to a billion users and growing that is now under the Facebook banner. Here are our Pro Tips on how to best use Instagram for your business if this is the audience that you are targeting with your products and services.

Beginners Guide to Advertising on Twitter

Beginners Guide to Advertising on Twitter

Twitter has over 328 million global monthly active users, and more than 67% of those users are likely to purchase from a brand they follow on Twitter so it’s easy to see why your brand would benefit from being on this particular social network. Below we outline how the Twitter ads work.

Twitter for Business

Twitter for Business

If you’re new to this 140-character turned 280-character world then you are missing out on a wealth of entrepreneurs and customers just waiting to connect! Currently the third most used social media platform in the country, it’s an important tool that your business cannot afford to miss out on.

Become a Better Sales Person with Social Selling

Become a Better Sales Person with Social Selling

There’s this misconception that Digital Marketing is all about posting on Social Media platforms numerous posts in a course of a day or week. Knowing the right digital marketing tools and more importantly how to implement them in this digital era can be the difference between becoming a successful sales person or being left behind.

How LinkedIn Can Improve Your Career

How LinkedIn Can Improve Your Career

Everyone keeps saying that LinkedIn is the key to getting your next job but you’ve been on it for a long time now and you’re still wondering just how it can help you? Or you don’t know exactly how to get it working in the first place? Well, we have you covered with...

Creating Right Digital Career Path for You

Creating Right Digital Career Path for You

The most important tool that the digital era has given us is the ability to create and mould our own digital brand and personal image.  The very first step of truly defining and creating the right career path for you is realising that YOU ARE A BRAND and this matters...

How to Pick the Digital Marketing Career Right for You

How to Pick the Digital Marketing Career Right for You

Part 1 In the past weeks, we’ve covered the what and how’s of digital marketing and you might be wondering what would your Digital Marketing Career really look like and what specialist roles you could choose from depending on your natural affinities either towards...

Will Digital Marketing Work for Your Business?

Will Digital Marketing Work for Your Business?

Digital marketing can work for any business in any industry. Regardless of the product or service your company sells, digital marketing, according to the Digital Marketing Institute (DMI) still involves building your business-specific buyer personas to identify your...

Main Benefits of Digital Marketing

Main Benefits of Digital Marketing

In my last blog, I outlined what digital marketing is. However, business owners and marketers are often unsure what are the ACTUAL benefits of digital marketing, compared to offline or traditional marketing which previously dominated the marketing space. Unlike most...

What IS Digital Marketing?

What IS Digital Marketing?

Digital marketing, according to the Digital Marketing Institute (DMI), is the use of new media or digital technology to achieve marketing goals. The digital marketing era started in earnest with the creation of the internet. This amazing technology has enabled us to...

Basic Principles of Social Media Marketing

Basic Principles of Social Media Marketing

Did you know that 75% of male internet users are on Facebook, 81% of millennials check Twitter once a day, 13% of Africa’s total population uses Facebook and most Instagram users are between 18-29 years old? With the rapid advancement of digital technologies over the...

Social Media Manager Must Have Skills (Part 2)

Social Media Manager Must Have Skills (Part 2)

In part 1 we clarified what is social media manager’s role and what they do on a daily basis, so let’s look four basic skills that any social media manager should have. Knowledge of Social Media Maybe an obvious one but any social media manager does need to have...

Social Media Manager Must Have Skills (Part 1)

Social Media Manager Must Have Skills (Part 1)

Wide range of skills is a necessity for any good social media manager to create engaging content that will convert their followers into customers. So, if you are not sure where to start as you are looking to become a social media manager or you are aspiring to upskill...

3 Reasons Why You Need Digital for Your Career & Business

3 Reasons Why You Need Digital for Your Career & Business

Various digital & social media platforms are influencing customer’s decisions throughout the buying cycle, raising brand awareness and are a new media for customer care and support. Therefore, not embracing digital poses a serious threat to your business as well as your marketing career.  

3 Simple Steps to Improve Your Business with Facebook

3 Simple Steps to Improve Your Business with Facebook

Did you know that the Internet penetration in Zimbabwe is nearly 50 % meaning that nearly 5mil Zimbabweans are using the Internet every day. So, with such high numbers of daily Internet users, the use of Social media has exponentially increased over the past 3 years....