News and Advice

from Nikolina Kobali

Developing a Website? Learn about Domains and Hosting (part 1)

Developing a Website? Learn about Domains and Hosting (part 1)

I am fed up and seriously disturbed!! Why? I regularly see clients who come to me for mentoring or join my courses only to discover that they have an empty shell of a website. They are scammed of their hard-earned money by unscrupulous website developers that develop an ineffective and substandard website that I politely call a “Postcard or a Brochure on the Internet” that does very little towards growing their business online. This must STOP! Read more here how.

Why Use WhatsApp Business

Why Use WhatsApp Business

With the lockdown here for the long haul, it’s a good time to look at the WhatsApp Business platform, what it can do for you and your business and how to use it.

Why You Need to Start Your Website Now

Why You Need to Start Your Website Now

This is the perfect time to start your website if you haven't already. Many businesses in Zimbabwe are currently closed due to the COVID-19 Lockdown. Many employees are now working from home, meetings are held on Skype or Zoom and online stores are flourishing. As a...

Demand for Digital Marketing Professionals Outstrips Supply-2020 Update

Demand for Digital Marketing Professionals Outstrips Supply-2020 Update

Nearly half of the World’s population has access to the internet and the digital economy is embedded in every corner of our lives. It is, therefore, no wonder that more and more businesses are going online to attract customers to their businesses and are needing digital marketing professionals for it.

Content Marketing Basics: Part 2

Content Marketing Basics: Part 2

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Read more in our latest blog.

Digital Marketing 101 Online Course

Digital Marketing 101 Online Course

Your location is no longer an important issue to improve your digital marketing skill as our Introduction to Digital & Social Media Marketing short course can now be accessed right from the comfort of your home. The demand for digital marketers is huge. Start your...

SEO & SEM Basics Part 3: Pay Per Click (PPC)

SEO & SEM Basics Part 3: Pay Per Click (PPC)

A lot of people are not familiar with the different online advertising channels and one of them is PPC (Pay Per Click). Continuing with our Basics of SEO and SEM series let's talk about the basics of Pay Per Click or better known as PPC. SEO campaigns usually take...

SEO & SEM Basics Part 2: SEO

SEO & SEM Basics Part 2: SEO

Focus on SEO from the beginning of your web design. In this article, we cover some basics like creating engaging, SEO-friendly content and more.

SEO & SEM Basics Part 1: SEM

SEO & SEM Basics Part 1: SEM

SEO is often considered the most daunting discipline in Digital Marketing. For many people, they can’t seem to un-wrap up the difference between SEO and SEM. So today we are going to demystify these two terms. SEO stands for Search Engine Optimisation. SEO is a...

12 Skills in High Demand _ 2019

12 Skills in High Demand _ 2019

In 2019 it’s no secret that Digital skills now take center stage compared to any other skills set. But did you know that there are various types of skills that can suit any brand and any type of interest that are currently in high demand? Read more in this blog.

Become DMI Member from a Comfort of Your Home

Become DMI Member from a Comfort of Your Home

DMI sets the global standard in digital marketing and selling certification, offering Certified Digital Marketing Professional programs, as well as Specialist Diplomas, Post-Graduate and Master’s degrees in digital marketing. Here is your chance to become a part of this life-changing community.

Pinterest for Business

Pinterest for Business

Pinterest is still one of the most underutilized platforms in Zimbabwe but still 2nd most popular platform besides Facebook beating both Twitter and Instagram.

 It drives 3.8 times more sales than other platforms and 87% of Pinners (Pinterest users) have purchased a product because of Pinterest.



Here are some of our tips on how to get the best out of Pinterest.

Beginners Guide to Instagram Ads

Beginners Guide to Instagram Ads

Instagram is one of the most popular social networks of the decade. It kind of makes you wonder why more brands aren’t on Instagram, right?’

Instagram for Business

Instagram for Business

Welcome to the millennial age of sharing images about everything all day, every day. If you haven’t yet heard about Instagram, this is an image sharing platform with close to a billion users and growing that is now under the Facebook banner. Here are our Pro Tips on how to best use Instagram for your business if this is the audience that you are targeting with your products and services.

Beginners Guide to Advertising on Twitter

Beginners Guide to Advertising on Twitter

Twitter has over 328 million global monthly active users, and more than 67% of those users are likely to purchase from a brand they follow on Twitter so it’s easy to see why your brand would benefit from being on this particular social network. Below we outline how the Twitter ads work.

Twitter for Business

Twitter for Business

If you’re new to this 140-character turned 280-character world then you are missing out on a wealth of entrepreneurs and customers just waiting to connect! Currently the third most used social media platform in the country, it’s an important tool that your business cannot afford to miss out on.

Facebook 4 Business Do’s & Don’ts

Facebook 4 Business Do’s & Don’ts

As a business, you’ve probably heard that you need to be on Facebook and many of you might have taken that all important step and created your Facebook Business Page.

Become a Better Sales Person with Social Selling

Become a Better Sales Person with Social Selling

There’s this misconception that Digital Marketing is all about posting on Social Media platforms numerous posts in a course of a day or week. Knowing the right digital marketing tools and more importantly how to implement them in this digital era can be the difference between becoming a successful sales person or being left behind.

Do You Know What Social Selling Is?

Do You Know What Social Selling Is?

You might have heard the term social selling going around and like many people you might be wondering what exactly it is.
Social Selling is creating relationships as part of the sales process.

5 Reasons Why You Need a Website for Your Business

5 Reasons Why You Need a Website for Your Business

Gone are the days where people get their information from television ads and telephone books. Consumers look for information the easiest way possible which is through the internet and it has become important now more than ever for every company to have a website.

How Much You Could Earn from Digital Marketing?

How Much You Could Earn from Digital Marketing?

t’s safe to say everyone wants to make money and with the entire world going Digital what if we told you that Digital Marketing was the key to unlocking your financial desires.
Technology today has offered us many opportunities in the Tech World to gain the income from our dreams.

How LinkedIn Can Improve Your Career

How LinkedIn Can Improve Your Career

Everyone keeps saying that LinkedIn is the key to getting your next job but you’ve been on it for a long time now and you’re still wondering just how it can help you? Or you don’t know exactly how to get it working in the first place? Well, we have you covered with...

Internet Work Opportunities for Zimbabweans

Internet Work Opportunities for Zimbabweans

With our struggling economy and continuously declining work opportunities, it’s up to us now more than ever to become creative when it comes to gaining employment. According to this report by GSMA, a worldwide network of mobile operators, 61% of the world’s population...

Become a Successful Social Media Manager in Zimbabwe

Become a Successful Social Media Manager in Zimbabwe

Last month we talked about Social Media Manager must have skills and In order to ensure social media success you need to be able to accurately test and track your social media strategies. So here are some of our tips on how to achieve that.

Creating Right Digital Career Path for You

Creating Right Digital Career Path for You

The most important tool that the digital era has given us is the ability to create and mould our own digital brand and personal image.  The very first step of truly defining and creating the right career path for you is realising that YOU ARE A BRAND and this matters...

How to Pick the Digital Marketing Career Right for You

How to Pick the Digital Marketing Career Right for You

Part 1 In the past weeks, we’ve covered the what and how’s of digital marketing and you might be wondering what would your Digital Marketing Career really look like and what specialist roles you could choose from depending on your natural affinities either towards...

Will Digital Marketing Work for Your Business?

Will Digital Marketing Work for Your Business?

Digital marketing can work for any business in any industry. Regardless of the product or service your company sells, digital marketing, according to the Digital Marketing Institute (DMI) still involves building your business-specific buyer personas to identify your...

Main Benefits of Digital Marketing

Main Benefits of Digital Marketing

In my last blog, I outlined what digital marketing is. However, business owners and marketers are often unsure what are the ACTUAL benefits of digital marketing, compared to offline or traditional marketing which previously dominated the marketing space. Unlike most...

What IS Digital Marketing?

What IS Digital Marketing?

Digital marketing, according to the Digital Marketing Institute (DMI), is the use of new media or digital technology to achieve marketing goals. The digital marketing era started in earnest with the creation of the internet. This amazing technology has enabled us to...

Basic Principles of Social Media Marketing

Basic Principles of Social Media Marketing

Did you know that 75% of male internet users are on Facebook, 81% of millennials check Twitter once a day, 13% of Africa’s total population uses Facebook and most Instagram users are between 18-29 years old? With the rapid advancement of digital technologies over the...

Social Media Manager Must Have Skills (Part 2)

Social Media Manager Must Have Skills (Part 2)

In part 1 we clarified what is social media manager’s role and what they do on a daily basis, so let’s look four basic skills that any social media manager should have. Knowledge of Social Media Maybe an obvious one but any social media manager does need to have...

Social Media Manager Must Have Skills (Part 1)

Social Media Manager Must Have Skills (Part 1)

Wide range of skills is a necessity for any good social media manager to create engaging content that will convert their followers into customers. So, if you are not sure where to start as you are looking to become a social media manager or you are aspiring to upskill...

3 Reasons Why You Need Digital for Your Career & Business

3 Reasons Why You Need Digital for Your Career & Business

Various digital & social media platforms are influencing customer’s decisions throughout the buying cycle, raising brand awareness and are a new media for customer care and support. Therefore, not embracing digital poses a serious threat to your business as well as your marketing career.  

3 Simple Steps to Improve Your Business with Facebook

3 Simple Steps to Improve Your Business with Facebook

Did you know that the Internet penetration in Zimbabwe is nearly 50 % meaning that nearly 5mil Zimbabweans are using the Internet every day. So, with such high numbers of daily Internet users, the use of Social media has exponentially increased over the past 3 years....

Digital Marketing Courses| Nikolina Kobali

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