In 2019 it’s no secret that Digital skills now take center stage compared to any other skills set. But did you know that there are various types of skills that can suit any brand and any type of interest that are currently in high demand?
1. Social Media Marketing
Social Media has gone beyond Socialising and become the Media Hub for businesses. The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018. The most in-demand expertise was digital advertising (45%), content creation and curation (42%) and content strategy (39%). This shows just how important Social Media Skills are to any company.
Average Salary: US$50,224 / R 711,566 per year
Study Online through NK Digital – Professional Diploma in Social Media Marketing
2. SEO/Google Analytics
‘A search engine optimization (SEO) analyst is responsible for ensuring that a business’ online content can be found and viewed by potential and current customers.’ Basically, an SEO Analyst uses data to make sure that a company website is ranking high on search engines with Google being the biggest search engine, Google analytics is the biggest Search Engine Optimisation tool and Google receives over 63,000 searches per second on any given day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day thus the ever increasing high demand.
Average Salary: US$46,466 / R 665,888 per year
Study Online through NK Digital – Professional Diploma in Search /SEO Marketing
3. Facebook Ads
‘Facebook estimated that 2.7 billion people use Facebook, WhatsApp, Instagram, or Messenger each month and more than 2.1 billion people use at least one of the Facebook family of services every day on average.’ With this information in mind, it’s safe to state that Facebook is a gold mine for advertising because companies can target their audience directly on a platform where they can track their conversion rate and as the Facebook family grows so does the demand for this skill.
Average Salary: US$50,770 / R 725,000 per year
Study Online through NK Digital – Professional Diploma in Social Media Marketing
4. Copywriting
This is the writing skill of the future, Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. Basically if its online and can be written then as a writer this job is for you. Most companies have an online presence now. They need someone to write website copy, blog posts, articles, and social media responses which means this job is in increasingly high demand.
Average Salary: US$47,838/ R 681,000 per year
Study Online Through Udemy|Skillshare|LinkedInLearning – Lynda
5. Web Development
Notwithstanding the fact that as a business you should have a website, as a brand you should have a website and as a person providing a service or selling a product you should have a website. Websites have become a must-have for everyone and with this comes an ever-growing need for skilled web developers. Although we will state the Average Income below. Senior web developers’ pay ranges from $52,000 to $107,000 and experience with technologies like C# and Java can result in an even higher salary.
Average Salary: $36,000 to $80,000 / R 510,050 – 1,133,430 per year
Study Online through NK Digital – Professional Diploma in Digital Marketing
6. App Development
Just like Web Design with the advent of the smartphone comes the rise of the Application World. If you’re interested in the Apple Vs Android world then it’s interesting to note that 25% of Apple developers make over $5,000 per month and just 16% of Android developers make more than $5,000 each month but being on either side of this skill set sounds good to me.
Average Salary: R 120 000 to R 880 000 per month
Study Online through Udemy IOS|Udemy Android|Udacity IOS|Udacity Android
7. UX Design
Just now learning about this one? ’User experience design (UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product.’ UX Designers are tasked with ensuring positive experiences that keep users loyal to the product or brand.
Average Salary: $80,928 / R 1,147,595 per year
Study Online through CareerFoundry|Mockplus Tutorial|Interaction Design Foundation (IDF)
8. Coding
Coding, generally defined as a process for writing computer software is one of the most sought after jobs in the world right now making it a top skill to have in 2019. With computer software taking over every single industry around the world it’s not hard to see why. A report from Burning Glass, a job market analytics firm, found that there were as many as 7 million job openings in 2015 in occupations that required coding skills and this number has continued to skyrocket.
Average Salary: $82,240 / R 1,165,164 per year
Study Online through MIT|edX|Coursera
9. Excel Knowledge
This skill can be used across business, teaching, entrepreneurship, science, and accounting. Businesses use this spreadsheet software for generating memos, tracking sales trends, to analyze, summarize, search and present other business data. The jobs are among the 80 percent of job openings that require spreadsheet and word-processing software skills and not having this skill is no longer an option.
Average Salary: Varies Across Industry
Study Online through Microsoft|GCF|Excel Exposure
10. Photoshop
Photoshop can be used for designing websites, marketing materials, enhancing images etc and the good news is there are more than 50 jobs that you can get with this skill including Graphic Designer, Photographer, Freelance Designer, Web Developer, Designer, Graphic Artist, Externship, Art Director, Creative Director and many many more.
Average Salary: Depending On Industry
Study Online through Adobe Photoshop Tutorials | Phlearn | GCF
11. Public Speaking
Not only is public speaking an essential skill for building up your confidence and reducing anxiety. There are numerous jobs you can use this particular skill in like becoming a Spokesperson, Professor, Speech Writer, News Anchor, Politician, Religious Leader, Motivational Speaker and not mention training and teaching.
Average Salary: Highly varied
Study Online through Coursera|Udemy|LinkedIn Learning
12. Project Management
As a project manager, you are responsible for the successful completion of any project overseeing it from beginning to end. By 2020, it is estimated there will be 700,000 more project management jobs in the United States according to a Talent Gap report by the Project Management Institute (PMI). In Australia, it is estimated that there are 26, 000 postings for job managers with a huge shortage in terms of project management graduates. Meanwhile nearly 70% of South African organisations have a career path for those engaged in project management training
Average Salary: $90,139/ R 1,275,106 per year
Study online through: Alison|Coursera|Oxford
Hope you found a skill that suits you.
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