Foundation in Digital Marketing Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.
Key skills and competencies you will gain
Get the skills to stay relevant in an ever changing digital world.
Get all the key and latest digital marketing skills with this course. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you’ve got the most up to date and relevant learning, always.
The global standard in digital marketing training
Join over 130,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
Here's what we will cover in this course
The Foundations of Digital module is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and wider business. It will enable you to recognize how customer behavior and expectations have changed with the advance of digital technology. Through the module, you will examine different stages of the customer journey affected by digital and know how to identify opportunities for your role and organization.
The Web and Email module will help you understand the importance of an online presence for business. It will also cover key terms to enable you to understand the terminology commonly used in a digital world.The module will also explore online advertising in terms of approach and principles and teach you about the process of conversion. This will include the fundamentals of web design and User Experience (UX) so you understand how to attract visitors to a website or relevant campaign landing page.
This module will help you understand the benefits of social media supporting various departments such as marketing, sales and branding. You will explore key features of social media platforms such as LinkedIn, Facebook, Twitter, Instagram, Snapchat etc. and understand the value of each channel. You will recognise the benefits of social media to business and its role at various stages of the customer journey.
The Social Customer Service module will enable you to recognise the benefits of social media and other digital tools as a customer service channel. During the module, you will learn how to use social media to meet the expectations of today’s social, mobile consumers. It will teach the importance of other digital tools (i.e. live chat, AI, listening reputation/brand management etc.) to support and respond to customers.
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Thank you so much Nikolina, you rock!!"
Who is this Digital Marketing International Certificate course for?
This online program is designed to help you understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business. It is designed for:
DMI programs set the global standard for digital marketing education, these certifications are globally recognized and skills learned can be taken anywhere in the world.
Become an Internationally Certified Digital Marketing Associate
- 11 hours of training via online video lectures, quizzes & practical exercises
- 24/7 access to online course content
- International and industry-leading certification
- 6-month exclusive access to the DMI Power Membership portal
- Weekly DMI Power Membership email will give you access to the interactive industry-validated content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations to get you job-ready.
- Get listed on our jobs market*
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US$100 x 3
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* Or local currency equivalent.
Access to the course upon completion of payments