Digital Marketing Certificate Course

This course covers the basics including terminology, uses, tools and technologies. Learn about email, social media and customer service. Perfect for non-marketing teams building their digital awareness.

With this digital marketing certificate course you will gain competencies and skills in basics web concepts, social media marketing, understanding of customer journey and personas, social customer service, data security, analytics, and reporting.

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Digital Marketing Certificate Course - Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this internatinal certificate level course will quickly make you familiar with the core foundations of digital marketing.

What is included

  • 6 interactive, on-demand modules
  • 6+ hours of pre-recorded lessons
  • Practical toolkits & templates
  • 1-hour online exam
  • International Associate level certificate by Digital Marketing Institute (DMI)
  • 6-month FREE DMI Membership
World Class Certification

The global standard in digital marketing training

Join over 300,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.

Here's what digital marketing certificate course covers

The Digital Opportunity

Learn about consumer journey towards purchase of your product or services, focusing on the opportunities that your brand can benefit from in the dynamic digital environment. 
You will learn about digital touchpoints, the impact of digital disruption, and transformation, crystalising what these developments mean for your business.

 Enhance your understanding of key concepts such as digital customer behavior, the customer journey, decision influences, and identifying digital opportunities.

Website & Email

Gain insights into fundamental web concepts and terminology, alongside strategies for establishing an effective online presence tailored to your brand.

We will navigate you through the essentials of proficient web design and eCommerce fundamentals. This encompasses cultivating an online presence, enhancing design and user experience (UX), optimizing the customer journey for improved conversions, and employing strategic email marketing. Additionally, our free toolkits offer valuable resources to support your business in these areas right now.

Social Media & Social Selling

In this module, we dive deep into the major social media platforms such as LinkedIn, Facebook, Twitter, Instagram, and Snapchat, examining the intricacies of social advertising and its capability for precise targeting.
You’ll learn about the benefits of social media for businesses, personal branding strategies, and understanding social media audiences.

To further your expertise, we’ve included toolkits on managing your online reputation, alongside a case study/webinar featuring “Glossier: A Thoroughly Modern Beauty Brand”, providing practical insights and applications.

Social Customer Service

In this module, you will discover a range of tactics, techniques, and customer-centric digital strategies, including best practices for handling online complaints, reporting mechanisms, as well as managing negative feedback and reviews. You’ll gain knowledge on social customer service, brand management, and the advantages of using digital tools.
We also provide you with free toolkits on managing online customer reviews and a DMI guide to navigating social media crises. Additionally, you’ll benefit from expert insights into Facebook Messenger marketing and chatbots, featuring advice from Larry Kim.

Digital Challanges & Risks

This lesson covers crucial topics such as data protection, cyber-security, identity theft, malware, hacking, and essential regulatory insights including laws, guidelines, GDPR, and data security and collection practices.
You’ll learn how to minimize risks in the digital sphere by implementing effective policies, guidelines, and data protection measures. To support your learning, we’ve included toolkits such as a Social Content Distribution Dashboard kit and a Content Audit Checklist, equipping you with the tools to apply these concepts effectively.

Digital Mindset

Conclude this certificate-level study with all important concepts of S.M.A.R.T business goals and understand the critical role of Key Performance Indicators (KPIs) in tracking progress.
Embracing a digital mindset means prioritizing digital solutions. You’ll learn how to leverage digital tools to meet business objectives, adopt agile thinking, and interpret data metrics and analytics, all while fostering a digital culture.

Our resources include case studies and webinars from industry leaders like Gimlet Media, showcasing their success in the podcast world, along with insights on agile project management, Facebook’s impact on the digital landscape, leadership strategies, and an eBook on key digital industries and their significance.    
"Nikolina’s patience, professionalism, and expertise helped me fall in love with the art of digital marketing and as a result, I scored above industry averages in my Professional Diploma in Digital Marketing.
I am truly grateful for her help and am looking forward to attaining many future accomplishments with her.
I have gained a mentor, friend, and business associate.
Thank you so much Nikolina, you rock!!"
Brenda Kamoto
Brenda Kamoto
Finance & Strategy Professional

Who is this Digital Marketing Certificate course for?

This online program is designed to help you understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business. It is designed for:

  • Traditional marketers wanting to upskill to digital
  • Digital marketing profesionals
  • Entrepreneurs and business owners
  • Gap-year students and recent graduates
DMI programs set the global standard for digital marketing education. Their certifications are globally recognized and skills learned can be taken anywhere in the world.

Why choose NK Digital?

  • NK Digital under the leadership of Mrs. Nikolina Kobali (CDMP) is a provider of globally recognized certification
  • NK Digital is a DMI Platinum partner since 2021
  • You will be joining over 300,000 members worldwide
  • You can choose to pay for this course in installments
Boost your credibility and advance your knowledge, role and career.

Become an Internationally Certified Digital Marketing Associate

For only

US$500
US$360
  • 6 hours of training via online video lectures, quizzes & practical exercises
  • 24/7 on-demand access to online course content
  • International and industry-leading certification
  • 6-month exclusive access to the DMI Power Membership portal
  • Weekly DMI Power Membership email will give you access to the interactive industry-validated content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations to get you job-ready.

Pay Today for instant Access

Digital Marketing Course: Zimbabwe

Zimbabwe special

Payment options

For only

US$500

US$117 x 3

Pay Your first Instalment

US$117*

* Or local currency equivalent.

Access to the course upon completion of payments

Need something more?

Explore International Professional Diploma Program
Digital Marketing Certificate course Harare Zimbabwe with Nikolina Kobali Harare Zimbabwe

Digital Marketing Certificate Course Overview

Original price was: US$500.Current price is: US$360.

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