Become a Successful Social Media Manager in Zimbabwe
How to become a successful social media manager in Zimbabwe? Read more in this blog that we updated with the latest stats.
Get Certified During School Break / Gap Year or Before Going to the University – Become a Digital Marketer
With exams nearing to a close and school finishing many school leavers and their parents are wondering what career path to take or more simply what to during the school break and before heading to the University next September. If fitness, hospitality or beauty industry is not really your ”thing” and wish to have skills […]
Creating Right Digital Career Path for You
The most important tool that the digital era has given us is the ability to create and mould our own digital brand and personal image. The very first step of truly defining and creating the right career path for you is realising that YOU ARE A BRAND and this matters hugely in today’s digital world. […]
How to Pick the Digital Marketing Career Right for You – Part 2
Part 2 Last week we covered the different types of roles you could train for in a Digital Marketing Career and this week we are going to cover the different places you can work as a digital marketer. The first choice you will have to make is whether you want to work for a company or an […]
How to Pick the Digital Marketing Career Right for You
Part 1 In the past weeks, we’ve covered the what and how’s of digital marketing and you might be wondering what would your Digital Marketing Career really look like and what specialist roles you could choose from depending on your natural affinities either towards writing, analytics and project management. Here are some of the digital […]
Will Digital Marketing Work for Your Business?
Digital marketing can work for any business in any industry. Regardless of the product or service your company sells, digital marketing, according to the Digital Marketing Institute (DMI) still involves building your business-specific buyer personas to identify your audience’s needs. Based on these identified needs you will be able to create valuable written, visual or […]
Main Benefits of Digital Marketing
In my last blog, I outlined what digital marketing is. However, business owners and marketers are often unsure what are the ACTUAL benefits of digital marketing, compared to offline or traditional marketing which previously dominated the marketing space. Unlike most offline marketing methods, the main benefit and advantage of digital marketing, according to Digital Marketing Institute (DMI) is […]
Do You Think Digital Marketing is a Priority for Zimbabwe Businesses?
As businesses in Zimbabwe continue to struggle during this transition period and harsh economic climate, digital marketing is an essential tool to keep your business moving forward. With the economy being as it is today, implementing the most effective marketing strategy is the key to any business survival and future growth. Traditional marketing proved to be more and […]
Basic Principles of Social Media Marketing
Did you know that 75% of male internet users are on Facebook, 81% of millennials check Twitter once a day, 13% of Africa’s total population uses Facebook and most Instagram users are between 18-29 years old? With the rapid advancement of digital technologies over the past 15 years and the surge of mobile devices, we find ourselves constantly […]
Social Media Manager Must Have Skills (Part 2)
In part 1 we clarified what is social media manager’s role and what they do on a daily basis, so let’s look four basic skills that any social media manager should have. Knowledge of Social Media Maybe an obvious one but any social media manager does need to have social media skills and knowledge. You […]
Social Media Manager Must Have Skills (Part 1)
A wide range of skills is a necessity for any good social media manager to create engaging content that will convert their followers into customers. So, if you are not sure where to start as you are looking to become a social media manager or you are aspiring to upskill from a traditional marketer to […]
3 Reasons Why You Need Digital for Your Career & Business
Various digital & social media platforms are influencing customer’s decisions throughout the buying cycle, raising brand awareness and are a new media for customer care and support. Therefore, not embracing digital poses a serious threat to your business as well as your marketing career.
3 Simple Steps to Improve Your Business with Facebook
Did you know that the Internet penetration in Zimbabwe is nearly 50 % meaning that nearly 5mil Zimbabweans are using the Internet every day. So, with such high numbers of daily Internet users, the use of Social media has exponentially increased over the past 3 years. Facebook, being the most popular of the social media […]