Professional Diploma in Search Marketing - SEO & Google Ads
Transform your career by learning how to create, manage and implement advanced search marketing strategies using Google Ads, PPC marketing, display marketing & remarketing techniques.
This specialized SEO course is a professional certificate delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.
The global standard in digital marketing training
Join over 130,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
Here's what we will cover in this course
Learn how the core search elements, including search engine optimisation, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.
The SEO Setup module introduces you to the key concepts relating to Search Engine Optimisation, how search engines work and the key components of Search Engine Results Pages (SERPs).
Develop an understanding of the technical aspects of onpage optimisation, enhance search traffic, and develop broader engagement levels across different digital marketing channels.
The SEO Workshop provides a practical workshop on SEO. You will learn how to conduct a comprehensive SEO audit, to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.
The Paid Search module introduces you to the fundamental concepts of PPC advertising. You’ll learn how to set up an Google Ads account, interact with the Ads interface and understand the Ads hierarchy.
The Display Advertising module introduces you to the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.
Explore Pay-Per-Click Video Advertising and investigate the opportunities for advertising provided through display networks, video hosting platforms, and mobile platforms with the Video Advertising module.
Taking your analytics knowledge to the next level, Applied Analytics will help you to develop your understanding of the more technical aspects of analytics such as goals, funnels and conversions.
The Strategy & Planning module will teach you how to devise an all-encompassing search strategy using the PROPEL strategy model. You will learn about the key components of a successful social strategy and ROI.
The DMI Specialist Program is aimed at:
Become a Certified Search Marketing Professional
- 50 hours of training via online video lectures, quizzes & practical exercises
- 24/7 access to online course content
- A global and industry-validated certification
- 12-month exclusive access to the DMI Power Membership portal
- Weekly DMI Power Membership email will give you access to the interactive industry-validated content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations to get you job-ready.
- The exam fee is included in your course fee.
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US$450 x 3
Pay Your first Instalment
* Or local currency equivalent.
Frequently Asked Questions
Anyone can apply for the Specialist Certificate in Social Media Marketing. A background in a related discipline is not required – the aim of the Social Media Marketing Specialist Certificate is to allow you to learn everything you need to know about social media marketing; and to kick-start a new and exciting career.
The 50-hour program teaches you everything you need to know to become a social media marketing expert. Each of our ten modules are taught by expert industry professionals, who will take you through the core social media specialisms and teach you the principles of effective social communication.
The Specialist Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.
You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.
This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.
Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
The Specialist Diploma in Social Media Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres. Candidates need to achieve a minimum of 60% to pass the exam.
Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.