Professional Diploma in Search Marketing - SEO & Google Ads
Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where Search is now and where it’s going.
Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field.
Plus you can boost your strategy with 1 month free access to the SEO tool Ubersuggest.
The global standard in digital marketing training
Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant.
Over 80% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
Here's what we will cover in this course
Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales.
The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat.
But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works.
Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment.
So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business.
Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimise your campaigns to get the best out of every single click.
Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long term engagement. Sure, it takes time but it’s worth the payoff.
Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in.
Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface.
So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives.
It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it?
The DMI Specialist Program is aimed at:
Become a Certified Search Marketing Professional
- 50 hours of training via online video lectures, quizzes & practical exercises
- 24/7 access to online course content
- A global and industry-validated certification
- 12-month exclusive access to the DMI Power Membership portal
- Weekly DMI Power Membership email will give you access to the interactive industry-validated content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations to get you job-ready.
- The exam fee is included in your course fee.
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US$450 x 3
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* Or local currency equivalent.
Frequently Asked Questions
Anyone can apply for the Specialist Certificate in Social Media Marketing. A background in a related discipline is not required – the aim of the Social Media Marketing Specialist Certificate is to allow you to learn everything you need to know about social media marketing; and to kick-start a new and exciting career.
The 50-hour program teaches you everything you need to know to become a social media marketing expert. Each of our ten modules are taught by expert industry professionals, who will take you through the core social media specialisms and teach you the principles of effective social communication.
The Specialist Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.
You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.
This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.
Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
The Specialist Diploma in Social Media Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres. Candidates need to achieve a minimum of 60% to pass the exam.
Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.