Gain a Postgraduate Diploma in Digital Marketing
Get the expert knowledge, insights and skills to lead your business or career forward.
This postgraduate diploma in digital marketing, accredited by the highly reputable BPP University (London, UK), provides a deep knowledge of digital marketing that gives you the latest thinking in digital strategy, CX, search, data analytics, leadership & management and much more.
We give you the thinking and tools to become a leading player on the digital stage.
Create a powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines.
The global standard in digital marketing training
Join over 200,000 DMI members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of DMI members have been promoted upon completion of one of our courses and 53% have got a salary increase.
About BPP University
BPP University teaching is entirely focused on developing the professional skills and knowledge graduates need for a successful career.
Studies are a blend of academically rigorous study content with practical delivery methods using the latest learning technologies.
This ensures the graduates are ready to apply their new skills in the workplace straight away.
BPP University has outstanding employability statistics that validate the approach, and they rank 4th* for the number of UK postgraduate students in highly skilled employment.
* Graduates Outcomes survey 2019/2020
Modules of the Postgraduate Diploma in Digital Marketing
Gain a deep understanding of digital marketing concepts to improve customer experiences and make data-driven decisions. Learn how to manage digital projects, find innovative solutions, and lead high-performing digital marketing teams.
Optimise paid and organic search campaigns, generate audience interest and capture search intent and use tactics such as SEO and SEM to generate leads and boost ROI.
Analyse internal and external environments to develop a business strategy that drives profitability. Understand how to build, manage and lead a digital team.
Develop advanced skills to evaluate social media campaigns, use social commerce and social customer service and implement a successful social media content strategy.
Learn how to track, measure and analyse data across channels to develop a marketing plan that delivers a seamless user experience and optimises marketing activities.
The Postgraduate Diploma in Digital Marketing is aimed at:
Postgraduate Diploma in Digital Marketing
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Frequently Asked Questions
Studying online is more flexible and convenient. This qualification can be obtained without the same financial or time commitments as a full time, classroom-based program. This means you can:
- Change your career or kick-start a career in digital marketing
- Improve your digital marketing career prospects and increase your earning potential
- Demonstrate advanced digital knowledge to prospective employers with a recognized and respected award
Over 80% of the DMI’s Certified Digital Marketing Leader students have realized their potential in a variety of digital roles, from Digital Marketing Manager and Marketing Research Manager to Head of E-Commerce and Head of Marketing.
DMI’s Certified Digital Marketing Leader costs to study online.
Price is outlined above on the page of this program.
The fee includes all of the course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.
Not necessarily. This course focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:
- Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
- Graduates of other disciplines seeking to boost their skills in an industry that is crying out for certified candidates
- Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
- Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
- CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization
Our digital marketing certifications are recognised globally. We offer online digital skills training courses in over 100 countries. This course has been credit-rated to level 11 (120 credits) by the Scottish Qualifications Authority and is comparable to a Postgraduate Diploma that is awarded by a University. This allows you to take your certification with you, no matter where your exciting new digital career may take you.
The course requires the completion of two Digital Marketing assignments – in Digital Marketing Research and Digital Marketing Strategy. As part of your Digital Marketing Research paper you will undertake real world research (eg in the form of surveys, focus groups and/or interviews).
These assignments are designed to offer you the opportunity to produce meaningful and grounded Digital Marketing projects focused on your own digital career or business aspirations.
Application for this online Postgraduate Certification in Digital Marketing is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.