Become a Certified Digital Marketing Specialist in Digital Strategy & Planning
Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. The DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a Member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people.
The global standard in digital marketing training
Join over 130,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
Here's what we will cover in this course
Learn how to develop an effective digital strategy for your organisation and gain clear insight into the complexities of planning, strategic management and reporting.
The Digital Communications module will teach you about the digital communications approach to audience engagement.
This module will introduce you to the value, characteristics and suitability of social media platforms and contextualise the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.
The Social Customer Service module looks at using social media as a customer service channel, peer-to-peer communities and how what is happening online is critically important to businesses.
The Budget & Resourcing module looks at the crucial aspects of planning and maintaining a budget in your digital marketing strategy.
The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence.
The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program.
The DMI Specialist Program is aimed at:
Become a Certified Digital Strategy & Planning Professional
- 30 hours of training via online video lectures, quizzes & practical exercises
- 24/7 access to online course content
- A global and industry-validated certification
- 12-month exclusive access to the DMI Power Membership portal
- Weekly DMI Power Membership email will give you access to the interactive industry-validated content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations to get you job-ready.
- The exam fee is included in your course fee.
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US$450 x 3
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Frequently Asked Questions
Anyone can apply for the Specialist Certificate in Digital Strategy and Planning.
A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career.
The only prerequisite is that you have in an interest in a digital marketing career.
This program is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.
This certification is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.
Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.