In this article, we will outline WHY you and/or your employees should be certified in Digital Marketing.

Retailers and businesses in general should be following world trends and move to create and manage their digital shops and assets as The Internet of Things (IOT) is taking a life of its own. Digital is no longer secondary  in marketing – it is at the centre and, there’s a growing need to get yourself and your employees certified in Digital Marketing.

Here are the top five critical Whys…

WHY NUMBER 1

Show your competencies

Certification programs ensure the competence of professionals through a measurement of skills and knowledge.

In this Digital Age it’s important to continuously improve your knowledge base and certifications are a great way to tell potential clients and Agencies that you are staying updated and industry ready!

WHY NUMBER 2

Make Your CV Stand Out

A study by Smart insights, which surveyed over 300 marketers, reveals a healthy job market for the marketing industry overall. Digital marketing continues to dominate with a projected 56 percent of hires requiring some degree of digital experience. Interestingly, 48 percent of requests for marketing talent received by McKinley Marketing Partners in 2016 required digital skills, and that figure is already on the rise this year.

Therefore, earning your Digital Marketing Certificate ensures that your CV stands out from everyone else.

HR Specialists and Recruitment Specialist when going through CV’s of applicants for marketing positions will jump at a candidate who has Digital Marketing Qualifications, especially when they are from a reputable and world knows institutions as it ensures they are able to survive in this digital era.

WHY NUMBER 3

Stay Ahead of the Competition

The job market is nowadays extremely competitive, not only are there more people in the workforce with master’s degrees, there is also a surge of people receiving certificates. According to the Institute for College Access and Success, there was a 46% increase within 5 years of people earning certifications although this number is still drastically low in Zimbabwe. Getting certified at the level of a Professional Diploma ensures that you ahead of this marketing curve as companies slowly begin to digitalise and catch up to the rest of the world.

WHY NUMBER 4

Earn More Money

As the Digital Marketing Institute so aptly put, there’s actually just one thing you always need to know and care about:

Make. More. Money.

Because the Digital Marketing world is fast moving and continuously growing. If you focus on not only making money for yourself but for your client you can never go wrong and getting certified ensues landing that first high paying client.