As a social media manager or if you are managing any social media pages/accounts, you need to constantly stay up to date with trends and skills in your chosen market. Last month we talked about Social Media Manager must have skills and In order to ensure social media success you need to be able to accurately test and track your social media strategies. So here are some of our tips on how to achieve that.

Your Audience

In order to be a great social media manager you need to be aware of where your audience spends most of their time and these are the most used social media sites in Zimbabwe.

Facebook – 47.08%

Twitter – 22.5%

Pinterest – 21.44%

YouTube – 7.03%

Instagram – 0.8%

LinkedIn – 0.38%

Despite the rather low internet penetration rate in the country, mobile penetration in Zimbabwe for the year 2017 stood at 102.7%, meaning that there are more mobile phones than people in Zimbabwe. It is helpful to note that many Zimbabweans consider WhatsApp as a social media platform with at least 5.2 million WhatsApp users in Zimbabwe which brings us to our next helpful tip..

Link Tracking

With the growing usage of WhatsApp and Facebook as messaging and marketing platforms UTM tracking links are a great way to track and analyze how your content is doing through all different platforms. UTM tracking links are URLs that have several pieces of code attached to them – called UTM parameters – that ultimately help you track each link in great detail. For example; what content is being opened the most and where? And ultimately track your Return On Investment (ROI) across all platforms.

Data Analytics

As a social media manager it is important now more than ever to keep track of how your company, client or product is doing and an additional skill that is important to acquire is data analytics. Many Social Media Platforms such as Facebook provide useful insights for you to track Post performance and engagement and a useful skill to acquire as a Social Media Manager is learning how to interpret this Data and use it to track monitor and target user engagement and click through rates.

Paid Advertising

As a social media marketer it is important to understand Pay Per Click and Ad Bidding. Many people find that even after boosting their posts or promoting their business Facebook page the add may not do well or they might not be targeting the right audience.  This is an essential skill to master as it will help you understand what posts to boost, how much to boost great value for your money.

Time to Post

Last but not least it is important to know the best times to post on each different platform. For example; The safest times to post on Facebook include weekdays from 8 a.m. to 3 p.m as Saturday has the least amount of engagement for the week. Notably high engagement times include Monday at 9 a.m. and Tuesday at 6 p.m. The best time to post on Instagram however is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m. Thursday being the best day to post to Instagram.

As a social media manager working on different campaigns and with different clients it is important to continuously grow your skills in your chosen field and become the best Social Media Manager you can be.

What should you do next?

If you are currently a social media manager and want to upgrade your skills, consider our Professional Diploma in Digital Marketing.

You can now enrol for this globally recognised and certified diploma in Digital Marketing right here in Zimbabwe and save nearly USD 1,400.00 (and that is real USD not RTGS!) from the internationally offered prices. This professional diploma is offered internationally at USD 2,445.00 but as an official DMI partner and in consideration of our economic situation, we at NKDigital get preferential prices.