It’s the end of another difficult year for many including the parents and school leavers alike who are grappling with a simple question. What next? Well, get certified in Digital Marketing! Here are the three main benefits why parents, students on the gap year and the school leavers should seriously consider digital marketing certification after high school.

What Digital Skills Are In Demand ?

The digital economy is embedded in every corner of our lives, and it’s not going anywhere. Companies are allocating solid budgets going into digital marketing now as opposed to traditional marketing.

Did you know that 93% of online activities start on a search of Google or other search engines? Tactics such as Search Engine Optimization (SEO) are a superior marketing tool and SEO Specialists are amongst the most highly paid digital marketers. So in today’s digital world, anyone even thinking about starting or leading a business needs to have a solid understanding of digital marketing in order to grow a business.

There is plenty of room for people looking to enter the world of digital marketing and related careers. In 2019, some of the most in-demand skills were content creation and curation, social media strategy, martech and analytics, which is great news for those who veer towards the creative, social and business end of the spectrum.

So here are the three (3) main benefits of getting a digital marketing qualification.

1. Become a Highly paid, In-Demand Professional

Being certified in digital marketing will give you a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. According to traditional economics, the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself as a commodity – and negotiate your salary accordingly.

As a Digital marketer with certification there is a wide range of digital marketing jobs out there, meaning there are a huge variety of career options.

• Video/audio production
• Interactive technology (such as AI)
• Mobile marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media
• E-commerce
• Email marketing
• Marketing automation
• Content management and curation
• Web development
• Web design
• Copywriting and editing
• Analytics
• Business/marketing strategy

To kickstart or advance your career in this fast-paced field, consider getting a Diploma programme or one of speciality areas listed above unless you’re in or gunning for senior management positions, in which case you’ll probably need to consider a postgraduate qualifications.

2. Kickstart Your Own Career

In more traditional careers like advertising, you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in a workplace.

Want to stand out to potential employers? Invest in building a powerful social media presence, gain your own Twitter followers, start your own blog or a vlog on YouTube and contribute to relevant online conversations. In addition, get a reputable and world-class digital marketing certification to boost your CV and showcase your digital marketing knowledge. Plus you can pretty much work from anywhere in the world with the right internet provider.

3. Become an Agile & Versatile Professional

The high demand for digital marketing skills and the fact you can apply this knowledge to any sector or role makes this an agile career.

So, if you choose a career path or specialization in this sector and decide to pivot later, you’ll probably only need a little training to upskill or hone in order to make the switch.

In this sense, you can build on existing skills while still learning new ones but still staying in the same field.

That means that there’s plenty of choices and ongoing learning opportunities, where different skills fit together in different ways.

Final Thoughts

Ultimately, there are huge opportunities for digital professionals across roles and industries as I, Nikolina published on my LinkedIn profile so I encourage you to check it out HERE.

As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the digital skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.

So, future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and competitive salary from an early start with a Diploma in Digital Marketing.

Bye for now
Nikolina & Monalisa