Content Marketing Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.
Key skills and competencies you will gain
Get the skills to stay relevant in an ever changing digital world.
Get all the key and latest digital marketing skills with this course. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you’ve got the most up to date and relevant learning, always.
The global standard in digital marketing training
Join over 130,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
Here's what we will cover in this course
We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.
Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.
Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.
From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.
A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.
I have gained a mentor, friend, and business associate.
Thank you so much Nikolina, you rock!!"
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US$100 x 3
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