Gain a Postgraduate Certification in Digital Marketing
Get the expert knowledge, insights and skills to lead your business or career forward. This postgraduate certification provides a deep knowledge of Digital Marketing that gives you the latest thinking in Digital Strategy, CX, Search, Leadership & Management and much more.
We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines.
The global standard in digital marketing training
Join over 190,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
Here's what we will cover in this course
Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.
- Digital Communications v Traditional Communications
- Marketing Automation
- Budget and Resourcing
- Big Data & Analytics
- Strategy Formulation and Plan Digital
- Communications & Channels
Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.
- SEO Setup & Content
- SEO Workshop
- Paid Search & Display
- Advertising Measurement with Google Analytics
- Email Marketing Strategy
- Applied Email Marketing
Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates
- Fundamentals of Social Selling
- Finding & Targeting Prospects
- Attracting Customers
- Closing & Retaining
- Increasing Engagement
Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.
- Thinking Strategically
- Building Effective Teams
- Dealing with Conflicts and Crises
- Persuading and Influencing
Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.
- Website Optimization
- UX Research & Design
- E-Commerce Strategy
- Applied E-Commerce
- Graphic Design Essentials for Marketers
- CX Essentials
Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.
- Social Research
- Content Creation & Outreach
- Facebook, Twitter, LinkedIn
- Instagram & Snapchat
- YouTube & Social Video
- Social Customer Service
- Strategy & Planning
Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.
- Project Planning
- Creativity Skills
- Personal Skills
- Working With Others
This Advanced Course is aimed at:
Postgraduate Certification in Digital Marketing
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Frequently Asked Questions
Studying online is more flexible and convenient. This qualification can be obtained without the same financial or time commitments as a full time, classroom-based program. This means you can:
- Change your career or kick-start a career in digital marketing
- Improve your digital marketing career prospects and increase your earning potential
- Demonstrate advanced digital knowledge to prospective employers with a recognized and respected award
Over 80% of the DMI’s Certified Digital Marketing Leader students have realized their potential in a variety of digital roles, from Digital Marketing Manager and Marketing Research Manager to Head of E-Commerce and Head of Marketing.
DMI’s Certified Digital Marketing Leader costs to study online.
The fee includes all of the course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.
Not necessarily. This course focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:
- Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
- Graduates of other disciplines seeking to boost their skills in an industry that is crying out for certified candidates
- Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
- Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
- CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 100 countries. This course has been credit-rated to level 11 (120 credits) by the Scottish Qualifications Authority and is comparable to a Postgraduate Diploma that is awarded by a University. This allows you to take your certification with you, no matter where your exciting new digital career may take you.
The course requires the completion of two Digital Marketing assignments – in Digital Marketing Research and Digital Marketing Strategy. As part of your Digital Marketing Research paper you will undertake real world research (eg in the form of surveys, focus groups and/or interviews).
These assignments are designed to offer you the opportunity to produce meaningful and grounded Digital Marketing projects focused on your own digital career or business aspirations.
Application for this online Postgraduate Certification in Digital Marketing is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.