Data and Web Analytics Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.
Key skills and competencies you will gain
Get the skills to stay relevant in an ever changing digital world.
Get all the key and latest digital marketing skills with this course. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you’ve got the most up to date and relevant learning, always.
The global standard in digital marketing training
Join over 130,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
Here's what we will cover in this course
Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.
Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.
Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.
Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.
Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.
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