Why NKDigital?
- Globally recognized digital marketing course
- DMI Platinum Partner
- Join 300k+ members worldwide
- Payment Plans Available
Become an Internationally Certified Digital Marketing Professional (CDMP) with DMI & NK Digital to boost your career and salary.
Get the skills to stay relevant in an ever changing digital world
Get all the key and latest digital marketing skills with this course.
In this live digital marketing course, we offer the most current and relevant training and we do this by constantly updating our courses to meet industry changes.
Delivered by skills experts working in the field, we ensure you’ve got the most up to date and relevant learning, always.
The global standard in digital marketing training
Join over 300,000 members around the world, working for some of the world’s top companies, using Digital Marketing Institute (DMI) to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses, and 53% have received a salary increase.
What's new in this Live digital marketing course held in Harare?
- New topics focused on AI in digital marketing across the program
- Updated Social Media Marketing module covering all key social media platforms
- New eCommerce lesson in updated Web Optimization mode
- New Email Marketing module with new marketing automation content
- Added platform walkthroughs
- New practical exercises, reflections and up-to-date ‘Extend Your Learning’ bonus content
- Plus much, much more
This diploma course now includes a Free AI Short Course worth US$500.
Who is this Professional Globally recognised Diploma for?
This digital marketing diploma course will enable you to learn everything you need to know in digital to kickstart or boost your digital career.
It is not only industry-validated but also globally recognized as well.
A DMI certification provides graduates with a passport to travel a world rich in opportunities.
It is perfect for:
- Traditional marketers
- Marketing executives
- Marketing managers & senior managers
- Digital marketing professionals
- Business owners
- Recent graduates
- Career changers
- Entrepreneurs
DMI programs set the global standard for digital marketing education.
These certifications are globally recognised, and skills learned can be taken anywhere in the world.
Live Digital Marketing course held in Harare - Program Overview
Tap into the potential of digital marketing in the Artificial Intelligence (AI) era. This journey covers essential concepts and digital channels, teaching you to leverage AI tools for industry insights and formulate precise marketing goals. Gain a comprehensive understanding of your customers and learn strategies to engage with them more effectively across the buyer journey.
Learn to excel in content marketing by focusing on personas and using data to guide your strategy. This includes everything from creating original content to selecting the best material to share. Discover how to increase your impact, add more value, and track your content marketing success with the help of AI-powered insights.
Discover the most suitable social media platforms for your business and master strategies to expand and connect with your audience effectively. Learn to craft impactful paid social media campaigns and utilize analytics to refine your approach, enhancing your social commerce tactics to boost sales.
Search Engine Marketing focuses on securing and maintaining a spot on the first page of Google search results. Dive into strategic SEO, from conducting keyword research to mastering technical, on-page, and off-page optimization. Learn to evaluate SEO success through essential metrics like keyword rankings, organic traffic, and website conversions. Additionally, understand the transformative role of AI in search engine marketing.
Leverage PPC (Pay-Per-Click) advertising to reach consumers actively searching for products or services you offer. Learn how to efficiently manage your budget, strategically place bids, and craft ads that capture attention. Explore the opportunities within YouTube and display advertising, utilizing the latest AI enhancements and diverse campaign options to maximize your reach and impact.
Your email list is a vital resource in your marketing toolkit. Discover essential tools and techniques that allow you to harness the power of automation, making your email campaigns more efficient. Learn to refine every aspect of your campaigns, from crafting compelling subject lines to optimizing the layout, and tackle common obstacles related to email delivery.
In this module, we highlight the importance of professional skills alongside technical prowess for marketers. You’ll explore project management techniques, how to adopt agile thinking, boost your creativity, and refine your strategic thinking. Additionally, practical skills such as problem-solving and time management are covered, providing a comprehensive toolkit to elevate your marketing expertise.
A winning website that boosts brand visibility hinges on understanding the buyer’s journey and the pivotal role of user experience (UX). Creating a site that fosters seamless customer interactions is key to driving e-commerce success, along with implementing effective customer service solutions. To truly optimize website performance, it’s crucial to use the right metrics for tracking and measuring activity, enabling continuous improvement and engagement.
Leverage GA4 to fully exploit your marketing data, while adhering to best practices in data collection, consent, and privacy. Master the setup and configuration of GA4, taking advantage of its AI-powered capabilities to scrutinise performance and map out customer conversion paths. This knowledge enables you to efficiently track and optimise your digital campaigns, ensuring you make informed decisions to drive success.
Discover the keys to crafting and implementing a successful digital marketing strategy. Start by conducting thorough research to inform your decisions on channel selection, messaging, and persona development. Establish clear objectives and KPIs, allocate your budget wisely, and design a creative strategy that resonates with and engages your target audience. This approach ensures your marketing efforts are focused, measurable, and capable of achieving your business goals.
Become an Internationally Certified Digital Marketing Professional
For only
- 5-6 Saturday morning sessions with a DMI-qualified, Harare-based digital marketing trainer covering the basics of all 10-course modules plus
- 40 hours of training via online video lectures, quizzes & practical exercises
- 24/7 access to online course content
- A global and industry-validated certification
- 12-month exclusive access to the DMI Power Membership portal
- Weekly DMI Power Membership email will give you access to the interactive industry-validated content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations to get you job-ready.
- The exam fee is included in your course fee.
- Save US$150 when you pay upfront for your course.
Your 3 monthly interest-free instalments will total US$1452
Pay Today for Your early Bird Discount
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US$534 x 3
Your 3 monthly interest-free instalments will total US$1452
* Or local currency equivalent.
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Frequently Asked Questions
This diploma is recognised globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
The Assessment is a two-hour exam. The exam is done online and you can book the time and date through your own DMI portal.
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam.
Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €80 payable directly to DMI when you book your repeat attempt.
By earning this digital marketing diploma, you will:
- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads – PPC), content, advertising and email to drive customer engagement.
Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:
- HD video lectures with accompanying downloadable course material.
- Resources to help you with your studies, including self-directed practical exercises and recommended reading.
- Harare-based tutor support is also available for all students.
No, in the sense that it is not a programming course, and you will not have to learn any coding. The DMI Pro course focuses on the commercial aspect of online marketing.
Overall, this course has been designed to help you improve your knowledge of online digital marketing, strategy and measurement.
