Nikolina Kobali, Author at Nikolina Kobali

Why Is Digital Marketing Important for Businesses in 2023

Digital marketing will be more important than ever for businesses in 2023. With technology becoming increasingly sophisticated, customers expect more personalized and targeted content from the brands they engage with.

What Is Digital Marketing?

You hear the term “digital marketing” now almost daily, but what does it really mean?

Giveaway Time! Win FREE Digital Marketing Certificate or Diploma Program Access

Would you like to win a FREE Digital Marketing globally recognised certificate or a professional diploma? Read how in this blog.

What is Digital Marketing & Its Main Benefits

If you want to know what is Digital Marketing and its main benefits, read more in this article..

Why You Need to Start Your Website Now

This is the perfect time to start your website if you haven’t already. We all know of businesses in Zimbabwe that closed due to the COVID-19 lockdowns over 2020 – 2021 period. Many employees are now working from home, meetings are held on Skype or Zoom and online stores are flourishing. As a result local […]

What is a content marketing strategy?

Content marketing drives valuable search traffic and social engagement. These in turn can increase the number of valuable actions taken by your audience.

3 Ways To Re-purpose Your Content For Social Media

Instead of constantly coming up with new ideas, you should repurpose their top-performing blog posts, videos, reports and more.

Content Marketing Principles

No matter what kind of digital marketing you engage in, you are going to need great content. Great content doesn’t involve plugging your products endlessly. Instead, it offers real value to people – and most importantly, it serves a purpose. This is where the content marketing principles come into play. read more here.

Digital Skill Gap & Demand for Digital Marketing Professionals Outstrips Supply-2021 Update

Digital Marketing is one of the ten highest-paid jobs you can get without an advanced degree, with an earning potential of over $200,000.It’s a performance-based industry and whether you hold an advanced degree or not really doesn’t matter.

How does Google work?

For every time you have opened the search engine Google, have you ever wondered how does Google work ? We break it down for you.

10 Hacks to Increase Your Engagement on Facebook

The Facebook algorithm organizes the content shown to its users based on certain rules. In this blog we outline 10 hacks to make sure your content is on the top.

Social Media Terms You Should Know

If you are new to the digital marketing world, no doubt you have come across social media terms that prompt you to search Google. We have broken down the terms for you per platform, these terms will not only make you seem savvy at marketing conferences, but they will also assist you in your day to to day management of social media platforms.

How to Manage Your Brand Reputation Online

Three ways to manage your brand reputation online, including the development of a viable, up to date Reputation Management strategy.

Marketing Skills in Demand

As digital marketing is now spanning across such a diverse range of core areas we have rounded up three types of digital marketing areas and their corresponding skills . Read more in our latest blog.

4 Major Skills of Social Media Managers

Social Media Managers have become an integral part of marketing departments in many companies and organizations. If you are one of those looking for an opportunity in the field of digital and social media marketing, in this article we outline the 4 major skills.

Author: Nikolina Kobali