There are “Facebook algorithms” or a set of calculations that allows Facebook to organize the content shown to its users based on certain rules. It is quite a complex matter which can either increase the value of your content or even push it into the dark completely. Here are 10 hacks to increase your engagement on Facebook.
Hack No.1: The Frequency of Your Posts
What’s the best frequency for your posts? One, two, or three posts a day? Three times a week?
The first post matters the most. Every subsequent post is likely to get 60 fewer clicks than the previous one. Hence, in reality, the less you post, the more you get! This means, ideally you should post once or twice a day but always put quality over quantity.
Always aim to post the second post at least six to nine hours after the first one.
Pro Tip: Use Facebook Stories
When you have a lot to share, add a Story! Keep the best content for your feed and add all other things to your Story. This will help people get to know you, trust you, and like you! Surveys have shown that 62% of people using Facebook are more likely to engage in a business or product that pops up in a Story.
Hack No.2: Provide Value in Your Posts
Think about ways your posts can help people. Post content that is different but still valuable to help keep your followers engaged. If your posts provide value, users will continue to follow you. This is why most content with “How To’s” do very well.
Hack No.3: Create Genuine Conversations and Ask Questions
Facebook wants its users to create conversations that are authentic. Asking questions and encouraging discussion on each of your posts will get a lot of attention from your audience. Facebook likes longer comments as it sees your post as more valuable. Giving your audience options to choose from or giving out a ‘string’ to cling to for answers will give them a direction in which they can contribute their thoughts.
Pro Tip: Try beginning your questions with:
Hack No.4: Don’t Use Links in the Description
You should not use links in the description of your posts, ever. Facebook does not like its users to leave the platform. , when the Facebook algorithm even gets a hint of any link, it stops showing it to the users. Once you focus on the rules, you know how you can achieve your goals.
Hack No.5: Create evergreen content
Another one of the ways to increase your engagement on Facebook is creating evergreen content. It might take a long time, sometimes between 48 to 72 hours, for Facebook to show your posts to others on the feed. The simplest way to plan for this, and ensuring full content value, is by creating content that is relevant even after days or weeks it was posted.
Hack No.6: Length of Your Videos
The length of your videos really matter, but it also depends on the content. Facebook supports videos that are almost 10 minutes long, however, if you don’t have much to say you can keep it short, or even record a longer one if you have a lot to say.
Hack No.7: Post your Video Vertically
Nowadays, most experts record their videos in vertical mode. This way it feels native to social media apps like Facebook and Instagram. Yet sometimes, landscape mode might also work better so it is totally up to you.
Hack No.8: Avoid Phishing
It is not recommended to use phrases like “share this video”, “comment below” or “tag your friends”. Not only should you refrain from writing them but also saying them in your Live videos since the algorithm is “listening” to every word you say. And such phrases will decrease the number of people it shows your videos to. Instead, use different phrases like “sharing the love” or “smash the heart button”!
Avoiding phishing is one of the ways to increase your engagement on Facebook
Hack No.9: Training the Algorithm
Engaging with some key contacts a few minutes before posting your content might be beneficial. Go to your Facebook Messenger and see who is online and say “Hello” to them. This helps in warming up the Facebook algorithm.
Next, post your content and start replying to the comments under it. The more active you are; the more views you are likely to get!
Pro Tip: Comment and like on other people’s posts
Before you go posting on social media or doing Facebook lives… make sure you comment and like on other people’s posts
Facebook rewards those who engage – not just expecting others to engage with you.
Hack No.10: What is the Best Time to Post?
A lot of people suggest posting your content when more people are online. Yet posting outside of business hours can give great results.
Pro-tip: Try posting between 9 pm and 11 pm instead of the usual 11 am, 3 pm, and 7 pm.
The Facebook algorithm is consistently looking for valuable social connections among its users. This is the main reason it exists and hence does not promote “tactics” of artificial engagements. The best way to get your message across on this powerful social platform is to genuinely indulge in conversation with your potential audience to make sure they see everything you post.
Hope you found this article with 10 hacks to increase your Facebook engagement useful. Do share with us your top hacks on how you get maximum engagement on Facebook.