Digital Skill Gap & Demand for Digital Marketing Professionals Outstrips Supply-2021 Update

Digital Marketing Professionals and the Digital Skills Gap

Did you know that nearly half of the World’s population has access to the internet and the digital economy is embedded in every corner of our lives, and it’s not going anywhere? it is, therefore, no wonder that now in the almost post-COVID era more and more businesses have gone online to attract customers to their businesses and are needing digital marketing professionals for it. Also, we are seeing solid and growing budgets going into digital marketing of every company in the region and across the World and a digital skills gap widening.

Digital Skills Gap

By now you’ve probably heard of digital marketing skills that are in high demand worldwide and the digital skills gap has widened, with the digital-related job market that is booming and companies are putting more of a focus on digital marketing than ever before – a trend that only excelled due to the COVID-19 pandemic.

According to Mark Wright, the author of a BBC article and an entrepreneur, ”while digital marketing is a growing field, there simply aren’t enough people available with the necessary skills.”

Certification Better Than College Degree

According to Yahoo! Finance, “Digital Marketing” is one of the ten highest-paid jobs you can get without an advanced degree, with an earning potential of over $200,000.It’s a performance-based industry and whether you hold an advanced degree or not really doesn’t matter.

Not only are there plenty of jobs for digital marketers across the world, but Glassdoor survey placed digital marketing number six of the top 25 best jobs for a work-life balance.

This provides those studying or planning to study digital marketing with a unique competitive advantage as you’re gearing yourself up for a career where demand exceeds supply with an advantage of a great work-life balance.

Types od Digital Marketing Jobs Available

Unlike the common wisdom circulating about it, digital marketing goes well beyond social media marketing and it encompasses more roles and skills than ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating and exciting.

There is a wide range of digital marketing jobs available meaning there are a huge variety of career options.

  • Video/audio production
  • Interactive technology (such as AI)
  • Mobile marketing
  • Search engine optimization (SEO)
  • Web design
  • Web development
  • Search engine marketing (SEM)
  • Social media
  • E-commerce
  • Email marketing
  • Marketing automation
  • Content management and curation
  • Copywriting and editing
  • Analytics
  • Business/marketing strategy

Ready to Start?

There is plenty of room for people looking to enter the world of digital marketing and related careers. In 2021, some of the skills most in-demand are still content creation and curation, digital marketing and social media strategy, and analytics, which is great news for those who veer towards the creative, social and business end of the spectrum.

For those who are more technically minded, there is a high demand and a high earning potential for those who specialise in technologies like SEO and SEM since this is what can be at the base of what drives profits in any business.

So, are You ready to acquire skills that are in demand globally? If so, join one of our internationally certified courses.

Need more info? Email me at [email protected]


Nikolina is a digital marketing trainer and mentor representing Digital Marketing Institute (DMI) in Zimbabwe and Zambia offering internationally certified certificate and diploma level courses in digital marketing, SEO, social media and digital marketing strategy and planning.

Join me as your lecturer at the current 5-week intensive lecture course. Full details can be found on this link –


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