Generational divides can affect how we view and embrace the career landscape. We grow up seeing the world a particular way, and then find it hard to look past that ingrained perspective when our own environment changes.
It’s important to acknowledge that in this time of economic uncertainty and unclear career prospects, digital technology is bringing a huge range of career possibilities in digital media and marketing.
In this article, we outline what careers you can consider using your digital marketing skills and as a bonus, we give you the links to the courses that you can enrol right here from Zimbabwe or Zambia and become a globally certified digital marketing professional.
1. Digital Marketing Executive
The Digital Marketing Executive is the person responsible for looking into marketing strategies for the company and creating and monitoring campaigns.
You will be the person responsible for engaging with brands and clients so the important skills to have are great customer service and most of all a working knowledge of all digital marketing platforms and its relevance to the business.
Therefore we recommend the following course:
2. Search Engine / SEO Specialist
Search Engine Optimization (SEO) is all about becoming Google’s best friend and this job requires a high level of technical skill and understanding of Google of course.
A huge part of this job is keeping up with Google’s search algorithm, creating and compiling performance reports using tools like Google Analytics, and conducting keyword research.
This career path is right for you if you possess a high level of critical thinking, analytic skills, and some technical and programming skills as you will be dealing with a lot of basic HTML.
◊ Professional Specialist Diploma in Search Marketing/SEO with a world-renowned Neil Patel and his SEO team of experts.
3. Digital Marketing Strategist
Digital marketing, like any other marketing, without strategy is like driving blindfolded. You know the fundamentals (steer, hit the gas to go and the brake to stop), but if you can’t see the road, you’ll likely to crash before you arrive at your destination.
“Digital marketing starts with broad strategic thinking, which needs to turn into a clear set of audience segmentation rules, a content plan, channel strategies, and response rules based on segment, behavior, and reaction,” Mike Zeederberg of ADMA says.
If you can develop a robust strategy – a roadmap for your business – you’re much more likely to get to where you want to be.
4. Social Media Manager
Social media has become an integral part of our lives – even more so since the onset of the COVID-19 pandemic. It’s also become one of the most effective tools in a marketer’s arsenal. But, like other aspects of digital marketing, social media is multi-faceted.
There are three core areas within social media that are really important.
1. The content – creating engaging posts that capture audience attention.
2. Then there’s listening and data analytics – pulling important insights that inform content creation.
3. Finally, there’s community management – providing front-line customer service.
Therefore social media practitioners need to understand how all three parts are interconnected and should be applied.
5. Digital Marketing Copywriter
Also known as a content creator or marketer. This job entails writing the actual content used on social media accounts, blogs, and websites like this one. Perfect for any writer looking to work in an ever-changing market that doesn’t run out of trending content.
The important thing to remember is to speak to your audience and develop a voice and style that is right for them.
Other jobs that involve content creation are Content Editor, and Content Marketing Manager which involves managing all blogs, vlogs, social media, and marketing campaigns.
Content Marketing short course
As you can see there are a lot of possible careers in digital media and marketing and they keep evolving and creating more career avenues.
The future in digital marketing is secure and available as soon as now, and all you need to do is to equip yourself, starting with one of our globally certified courses in Digital marketing.
Contact me, Nikolina today if you need guidance or career advice for your digital marketing path.
Bye for now
Nikolina K. & NK Digital Team