Are you are a new digital marketer or an industry veteran, who wonders if there any benefits of learning digital marketing and becoming an internationally certified digital marketer? If so, this is the article for you!
It’s becoming a widely accepted fact that becoming a digital marketer does not necessarily require a four-year degree.
Digital marketing is a field where proven ability supersedes four years of University. In fact, many would argue that digital marketing certification is even better than a college degree and maybe the best way to demonstrate that you have invested time and energy into learning and mastering the skills of your craft.
What Makes a Certification Legitimate?
There has been plenty of courses, certificates, and certifications that are sold by scammers trying to make a quick buck—so how do you know if the certification you are looking at is legitimate and worth your money?
Ask these questions to determine for yourself if the certification you are looking into will be beneficial to your career:
Is the Course Taught by Industry Professionals?
If the people teaching the courses are not adept at doing what they are teaching, you’re wasting your time and potentially money. Employers want their employees to be taught real-world practical knowledge as it applies to this industry. And any good marketing institution respects that and hires top-notch teachers with a proven track record in the subject they are teaching.
What does this mean practically? Simply check the LinkedIn profiles of the trainers on the course to ascertain their knowledge, skills and overall reputation.
Does It Offer Practical Knowledge?
Will you be able to take from this certification the skills and knowledge you’ve acquired and then apply them to the real world and beyond your country borders if you wish to do so? Will it teach you new skills, or upskill ones that you already have?
You want to look at how you will be able to translate what you learn into your career in digital marketing. If you can and will, then it’s looking good.
What are the Benefits of Digital Marketing Certification?
Whether you have experience in the field or you’re just starting out, there is value to be gained.
One of the more appealing aspects of obtaining a qualification/certification is that you don’t have to have prior educational experience or upgrade any courses to begin.
Some of the specific benefits of obtaining a qualification/certification include:
Be Ahead of the Pack
Certifications help you keep on top of new developments in the industry as they occur. With innovations in technology constantly emerging, continually upskilling will help you stay on top of these advances.
Increase Your Chances of Employment
A recent study suggests that college graduates don’t seem to be as ready to enter the workforce as they think they are. Having certifications that show potential employers that you have the practical knowledge you need to succeed in your job is invaluable in this context.
Better Promotional Opportunities
Digital marketing involves such a diverse cross-section of skills. Adding one or two specialities to your niche can help you advance quickly in a company. For example, a content writer who masters PPC and SEO can easily become a content manager.
Demand a Higher Salary
Your earning potential as a digital marketer is high. It is one of the top ten earning jobs that doesn’t require a degree. Every certification that you add to your resume adds to your ability to demand a higher wage and gives you the confidence to know that you deserve it.
Set Yourself Apart From Your Peers
When all else seems equal, the number of certifications you’ve compiled will set you apart from your competition. It is not just that you have the certifications and the skills that come with them, but it demonstrates a drive for self-improvement that speaks highly to your character.
The reality is that there is still a lingering mentality that formal education is important. A digital marketing certification is where education and practical knowledge intersect. It meets the requirement of post-secondary education that focuses on teaching you the things you will actually need to know in the real world.
What is the Best Digital Marketing Certification for Me?
This will depend entirely on what you want to become certified in.
If you are looking to invest in your education and grow your career, paid certifications are an incredibly valuable asset. Digital Marketing Institute has a number of digital marketing certifications and much like traditional learning institutions, we do offer financing options.
Many of the certifications available are very affordable, especially if you are comparing the cost to a college degree. This is making digital marketing an accessible option for those who are looking to change careers or upskill in their current ones.
Our flagship DMI Pro course which covers all of the fundamental elements of digital marketing and demonstrates how all of the pieces work together will give you a competitive advantage.
Join us today to learn and master your digital skills by becoming a Certified Digital Marketing Professional.
Bye for now…
Nikolina & NK Digital Team