Digital Marketing Diploma

This Professional Diploma in Digital Marketing will give you skills in the key digital marketing concepts, from mobile, social media to email, PPC marketing and SEO.

With this digital marketing diploma course, you will learn social media marketing, PPC and display advertising, e-commerce, and email automation in-depth.

This diploma course includes a Free AI Short Course worth US$450.

Become an internationally Certified Digital Marketing Professional (CDMP) with DMI & NK Digital to boost your career and your salary.

Stay Relevant in the Digital World with DMI

Join over 300,000 members worldwide and gain the skills and certification to excel in digital marketing. Our constantly updated courses offer the latest industry thinking, ensuring you stay up to date.
With the Digital Marketing Institute (DMI), you’ll acquire the key skills needed for success in digital marketing. Our world-class certification sets the global standard and has helped 81% of our members get promoted, with 53% receiving salary increases upon completion.”

DMI Global Industry Advisory Council member logos

What's new in this Digital Marketing Diploma Course?

  • New topics focused on AI in digital marketing across the program
  • Updated Social Media Marketing module covering all key social media platforms
  • New eCommerce lesson in updated Web Optimization mode
  • New Email Marketing module with new marketing automation content
  • New practical exercises, reflections and up-to-date ‘Extend Your Learning’ bonus content

This diploma course now includes a Free AI Short Course worth US$450.

“The professional diploma in Digital Marketing course was an eye-opener for me to the vast amount of wonderful opportunities on the world’s most popular digital platforms that can help to make your business more successful.”
Digital Marketing Course | Wadeson Mupudzi, DMI Graduate
Wadeson Mupudzi
2019 Graduate, Harare

Who is this Digital Marketing Diploma Course for?

This international digital marketing diploma course will enable you to learn everything you need to know in digital to kickstart or boost your digital career. 

It is not only an industry-validated but also globally recognized as well.

A DMI certification provides graduates with a passport to travel a world rich in opportunities.

It is perfect for:

  • Traditional marketers wanting to upskill to digital
  • Digital marketing professionals
  • Entrepreneurs and business owners
  • Gap-year students and recent graduates

DMI programs set the global standard for digital marketing education.
DMI certifications are globally recognized and skills learned can be taken anywhere in the world.

DMI Global Industry Advisory Council member logos

Digital Marketing Diploma Course - Program Overview

Digital Marketing in the Era of AI


Tap into the potential of digital marketing in the Artificial Intelligence (AI) era. This journey covers essential concepts and digital channels, teaching you to leverage AI tools for industry insights and formulate precise marketing goals. Gain a comprehensive understanding of your customers and learn strategies to engage with them more effectively across the buyer journey.

Content Marketing

Learn to excel in content marketing by focusing on personas and using data to guide your strategy. This includes everything from creating original content to selecting the best material to share. Discover how to increase your impact, add more value, and track your content marketing success with the help of AI-powered insights.

Social Media Marketing

Discover the most suitable social media platforms for your business and master strategies to expand and connect with your audience effectively. Learn to craft impactful paid social media campaigns and utilize analytics to refine your approach, enhancing your social commerce tactics to boost sales.

Search Engine Optimisation (SEO)

Search Engine Marketing focuses on securing and maintaining a spot on the first page of Google search results. Dive into strategic SEO, from conducting keyword research to mastering technical, on-page, and off-page optimization. Learn to evaluate SEO success through essential metrics like keyword rankings, organic traffic, and website conversions. Additionally, understand the transformative role of AI in search engine marketing.

PPC and Display Advertising

Leverage PPC (Pay-Per-Click) advertising to reach consumers actively searching for products or services you offer. Learn how to efficiently manage your budget, strategically place bids, and craft ads that capture attention. Explore the opportunities within YouTube and display advertising, utilizing the latest AI enhancements and diverse campaign options to maximize your reach and impact.

Email Marketing

Your email list is a vital resource in your marketing toolkit. Discover essential tools and techniques that allow you to harness the power of automation, making your email campaigns more efficient. Learn to refine every aspect of your campaigns, from crafting compelling subject lines to optimizing the layout, and tackle common obstacles related to email delivery.

Professional Skills for Digital Marketers

In this module, we highlight the importance of professional skills alongside technical prowess for marketers. You’ll explore project management techniques, how to adopt agile thinking, boost your creativity, and refine your strategic thinking. Additionally, practical skills such as problem-solving and time management are covered, providing a comprehensive toolkit to elevate your marketing expertise.

Website Optimisation & eCommerce

A winning website that boosts brand visibility hinges on understanding the buyer’s journey and the pivotal role of user experience (UX). Creating a site that fosters seamless customer interactions is key to driving e-commerce success, along with implementing effective customer service solutions. To truly optimize website performance, it’s crucial to use the right metrics for tracking and measuring activity, enabling continuous improvement and engagement.

Analytics with Google Analytics 4 (GA4)

Leverage GA4 to fully exploit your marketing data, while adhering to best practices in data collection, consent, and privacy. Master the setup and configuration of GA4, taking advantage of its AI-powered capabilities to scrutinize performance and map out customer conversion paths. This knowledge enables you to efficiently track and optimize your digital campaigns, ensuring you make informed decisions to drive success.

Digital Marketing Strategy

Discover the keys to crafting and implementing a successful digital marketing strategy. Start by conducting thorough research to inform your decisions on channel selection, messaging, and persona development. Establish clear objectives and KPIs, allocate your budget wisely, and design a creative strategy that resonates with and engages your target audience. This approach ensures your marketing efforts are focused, measurable, and capable of achieving your business goals.

"I really enjoyed the Digital Marketing Diploma course I completed through the DMI with the help of Nikolina. It’s a fantastic course, giving a broad understanding of all things Marketing related. Nikolina was always available at the end of the line and was a great help."
Digital Marketing Course: Emma Sole CDMP
Emma Sole
DMI Pro 2021 Graduate

Why Choose NK Digital

  • NK Digital, under the leadership of Mrs. Nikolina Kobali (CDMP) is a provider of globally recognised certification
  • NK Digital is a DMI Platinum partner since 2021
  • You will be joining over 300,000 members worldwide
  • You can choose to pay for this course in installments
Boost your credibility and advance your knowledge, role and career.

Become an Internationally Certified Digital Marketing Professional (CDMP)

For only

US$1,400
US$1,250
NK DIGITAL IS THE PARTNER OF DMI IN ZIMBABWE
  • 40 hours of training via online, on-demand video lectures, quizzes & practical exercises
  • 24/7 access to online course content
  • Globally and industry-validated professional diploma
  • 12-month exclusive access to the DMI Power Membership portal
  • Weekly DMI Power Membership email will give you access to the interactive industry-validated content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations to get you job-ready.
  • The exam fee is included in your course fee.

Enrol Today for instant Access

Original price was: US$1,400.Current price is: US$1,250.
Digital Marketing Course: Zimbabwe

Zimbabwe special

Payment options

For only

US$1,400

US$450 x 3

Your 3 monthly instalments will total US$1350

* Or local currency equivalent.

Frequently Asked Questions

This Professional Diploma in Digital Marketing, DMI Pro costs US$1,400. This includes all digital marketing course materials and the examination fee (first attempt only).
This course consists of approximately 40 hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

This diploma is recognised globally.

The Digital Marketing Institute is the global certification body for digital marketing education. Their certification is highly sought after by employers around the world.

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

The Assessment is one two hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

By earning this digital marketing diploma, you will:

  • Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
  • Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
  • Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads – PPC), content, advertising and email to drive customer engagement.

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

  • HD video lectures with accompanying downloadable course material.
  • Resources to help you with your studies including self-directed practical exercises and recommended reading.
  • Live tutor support is also available for all students.

No, in the sense that it is not a programming course, and you will not have to learn any coding. The DMI Pro course focuses on the commercial aspect of online marketing.

Overall, this course has been designed to help you improve your knowledge of online digital marketing, strategy and measurement.

"The DMI Pro course I did is brilliant, in depth and very useful. It allowed me to strive and get a new and better job. As DMI is recognised in the industry, my company knew the skills I had learnt at DMI would be relevant to the current marketing environment. I highly recommend DMI, and an overall beneficial experience."
Mikayla Quinlan
Internationally Certified Digital Marketing Course

Digital Marketing Diploma Overview

Original price was: US$1,400.Current price is: US$1,250.

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