What Is Facebook Business Suite ?
Ever since Facebook acquired Instagram in 2012, digital marketers and small business owners have been looking for ways to make the two platforms work together more smoothly. One could cross-promote their posts from one channel to the other but doing that has always been clumsy and usually required a third party app to get it right like Hootsuite.
In 2019, Mark Zuckerberg gave a keynote speech centered on connection and privacy at a Facebook event , during which he revealed the company’s ultimate plan to merge all of their messaging apps into one tool. In September 2020, Facebook made huge strides toward that goal when they started rolling out the ability for a few select accounts to message across apps.
Around the same time, Facebook announced their newest management platform, Facebook Business Suite, which is designed to make it easier and faster for small businesses to manage their presence on Facebook and Instagram.
According to Sheryl Sandberg, who is the chief operating officer at Facebook, Business Suite allows small businesses “to post to Facebook and Instagram at the same time, and manage and receive messages, notifications and alerts in one place.”
Due to the global COVID pandemic, more people have found themselves online using social media than ever before. That has meant more interaction with brands, more messages to businesses, and more people shopping online. Facebook Business Suite helps small businesses keep up with the increased demand for their online presence and also save time by providing a centralized platform from which they can access and monitor their social inboxes, post engagement, and insights.
The simplified design makes it easy to do the following :
1. Keep up with changes to policies, guidelines, and terms of service to ensure compliance.
2.Respond to engagement from followers.
3.Nurture leads as they come.
4.Strategize, plan, create, and post content that’s aligned with the company goals and mission.
5.Evaluate the effectiveness of the content being posted and the impact on revenue.
Business Suite is available on both desktop and mobile. The mobile app replaces the Facebook Pages Manager app. When you try to log into the Facebook Pages Manager app, you’ll be asked to opt into the Facebook Business Suite app.
If you do not have Facebook for your business check out the Four Benefits of Facebook for business pages