Social media is the main ingredient of any digital marketing strategy ,this is because its free and according to wearesocial.com 3.8 Billion people use social media in all its various forms , out of that astronomical number 2.6 billion are active users of Facebook in 2020 (statista.com) .Zimbabwe has 1 126 000 facebook users whilst Zambia 2 253 00.
That 2.6 Billion people is why it is important to have your Facebook Business Page correctly optimized with some SEO best practices in order to maximize conversions. There is a correlation between a well-developed social presence and your search rankings. Within this post, you will learn some essential rules that will increase your Facebook page visibility.
- Choose the right name
When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because once you choose it is permanent. The first word of your Facebook page title is the most significant in the eyes of Google so DO NOT use generic keywords . You need a brandable name that represents your business and shows its personality. This is the real intent behind any Facebook Business Page.
- Customize your vanity URL
Never settle for the automatically generated URL when you sign up. You can easily personalize your URL address and unify it with your brand name. Make it unique and easy to remember. If you match your Facebook vanity URL with the page’s title you are going to strengthen your brand recognition and hugely improve the findability of your page both in Facebook search and in search engines.
- Fill out your profile
It seems like a no brainer to fill out your profile on the Facebook Business Page , but a complete profile reveals your professional attitude and is a clear signal to your audience that you are engaged. Your avatar, cover photo, bio and profile info are complete and contain up-to-date information. Moreover, aim for consistency across all of your social media channels, and make sure that the main visuals match. Utilize a Facebook cover photo that is 851 x 315 px.
- Pay special attention to the “About us” section
Your visitors want to know all of the details about your business: where your office is located, what service you offer, what your working hours are and so on. The “About us” section is a good place to emphasize values and benefits your products or service may bring to the customers. Similarly to Meta Description, you need an apt description short enough [you get 155 characters] in order to be correctly displayed in the search engine snippet, both on desktop and mobile. Make sure that you choose an appropriate category:
Local business or place
Company, organization, or institution
Brand or product
Artist, band, or public figure
Cause or community
Complete your short description diligently and use accurate wording (including targeted keywords) to concisely characterize your business.
- Sprinkle your business page with keywords strategically
Optimizing for keywords remains crucial, even when it comes to social media. Place your targeted ones in the most important, strategic parts of your page. Include them in the URL, page title and “About us” section because they will be visible on the front page and will appear in search results. However, make sure that you do not overuse keywords: stick to a top six and mention them naturally in the proper context.
- Include the phone number and address in your Facebook page
Facebook is designed to show your business category, location, phone number and business hours straight away, on the front page. Make sure to fill out your street address, city, province, zip, and phone number. The address helps with indexing your brand for local search results and increases page following. Google simply pays more attention to pages that give specific contact information.
- Optimize Facebook updates
The first 18 characters of each of your Facebook posts serve as the meta title and the meta description in SERPs (Search Engine Results Page). Therefore, anytime you are going to post on Facebook, share the content or upload a picture, and take advantage of the fact that you can add a description.
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