In this blog, we will explore the top reasons to use SEO on your website where by now, we hope, you migrated your business to. But let’s first define what SEO is. The practice of improving both the quality and quantity of traffic that comes to your website via organic search engine results is known as Search Engine Optimisation (SEO).
Let’s look at why SEO is vital for your business and why you should get started right away implementing it.
SEO is cost-free
Yes, SEO is cost-free but not free. SEO takes a significant amount of time, effort, and resources. In truth, it takes weeks if not months of effort to improve your website’s ranking on search engine results pages (SERPs). However, that effort is worth it considering that you save a lot of money.
An alternative to SEO is paid search advertising, also known as PPC but the expenses of paid search advertisements can quickly grow. But there is no direct expense of SEO. Search engines offer placement in organic results for free, making it a much more cost-effective strategy in the long run.
Tip: Use SEO with help of tools like Google Analytics and Google Search Console. Both of these tools are free.
SEO increases trust
The reputation of your online business is also a factor in search engine optimization. Searchers may perceive you as a reliable source if you appear higher in the SERPs. When visitors to your website find useful information, you may gain a lot of their trust.
When your trust increases you also increase your chances of getting high-quality traffic that ultimately leads to higher business revenues.
SEO works as a long-term strategy
Search engine optimization is an ongoing process of gaining the audience’s confidence and credibility, not a one-off strategy.
As your website climbs the rankings on the SERPS, more visitors will come to it and become paying clients. SEO can help you be consistent in that without the need of having a budget.
SERP ranking
I guess by now most people know that websites on the first page of the SERP are more likely to be clicked compared to the later pages. After all, who goes to the second page of Google?
SEO plays an important role when it comes to climbing the ladder to your desired destination which is #1 on the SERP for key phrases (being products or services) of your business. While paid ads provide an alternative to instant results, the bidding war that comes with competing for keywords can prove to be very costly.
Tip: Practice holistic SEO to achieve long-term success.
SEO works together with PPC
How do SEO and PPC complement each other? When these two methods work together, businesses see improved results, dominate SERPs, and enhance their ROI.
You must start with keyword research in order to effectively combine SEO and PPC. Combining insights and data from SEO and SEM for increased audience presence will yield better results.
Conclusion
SEO is made up of several components, and understanding what they are and how they work is critical to understanding why SEO is so crucial. In summary, SEO is critical because it increases the visibility of your website, which means more visitors and more opportunities to convert prospects into customers.
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