Why NKDigital?
- Globally recognized certification
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- Join over 300,000 members worldwide
- Payment Plans Available
Social Media Marketing Course Overview
More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.
- 4 Interactive Modules
- 13 Hours self-paced learning content
- Practical Toolkits and Templates
- Associate Level Certification
- FREE DMI Membership included
Key skills and competencies you will gain
- Social Listening
- Social Intelligence
- Social Media Marketing
- Social Community Building
- Brand Storytelling
- Building Personas
- Enhancing Creativity
- Content Marketing
- Strategic Thinking
Get the skills to stay relevant in an ever changing digital world.
Get all the key and latest digital marketing skills with this course. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you’ve got the most up to date and relevant learning, always.
The global standard in digital marketing training
Join over 300,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
Here's what we will cover in this course
This module introduces the key social media concepts including the role of the social media marketer, the value of social research, and the importance of establishing brand capabilities and goals. You will then deep-dive into the topic of audience research, including what array of tools are best suited for the job. Next, you will focus on how to engage with and acquire customers using social content including some key considerations to bear in mind when planning content for social channels.
Knowledge Gain:
Audience Research and Listening Tools
Social Content Planning
Social Content Formats
Gaining Insight with Social Research
This module focuses on the various social media platforms available to digital marketers and how they can be used to grow and engage with a social media community. It demonstrates the fundamentals of the major social media apps and platforms and how each best practices can be best applied to benefit a business’s digital marketing strategy.
Knowledge Gain:
Growing and Engaging an Audience Using Social Media
Meta for Marketers
LinkedIn for Marketers
Twitter for Marketers
Pinterest for Marketers
Social Apps for Marketing
This module introduces the concept of social video marketing. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. The module concludes by showing you how to set up, customize, promote, and manage both a YouTube channel and a TikTok channel, and how to use the two platform’s features effectively for optimizing, customizing, and promotion.
Knowledge Gain:
Introduction to Social Video
YouTube Setup
Promoting a brand on TikTok
This module focuses on how to create a high-impact social media strategy. The module begins by explaining why businesses create social media strategies in the first place and by outlining the steps involved in developing one. It then looks at the importance of setting measurable objectives for your social media marketing campaigns, as well as how best to work with social strategy data.
Knowledge Gain:
Planning Social Media Strategy
Setting Objectives and Social KPIs
Building and Analyzing a Social Strategy
I have gained a mentor, friend, and business associate.
Thank you so much Nikolina, you rock!!"
Special Offer
Zimbabwe special
Payment options
For only
US$117 x 3
* Or local currency equivalent.
Access to the course upon completion of payments
