Digital & Social Selling Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly give you the social selling tools that are an essential part of any successful sales strategy.
Key skills and competencies you will gain
The global standard in digital marketing training
Join over 130,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
Here's what we will cover in this course
The Fundamentals of Social Selling module will demonstrate the value of social selling and how incorporating digital techniques into the sales process can enhance your performance.
This module will help you understand how to use social research to build accurate personas for your target sector(s). It will explore the most relevant conversations and behaviour to help you set the scene for more contextual and personalised engagement with your target prospects.
This module will help you attract the ideal prospects by making sure they find you easily by using digital and social techniques. It will ensure you appear in their social network feeds and rank highly in search results. You will understand how to anticipate the needs of your target audience for informative, educational social content.
What can you expect?
Designed for busy sales professionals that require applicable practical skills, this program uses dynamic video, interactive learning and practical exercises to provide you with a hands-on learning experience.
As this is a five to eight – hour program, you can choose to learn everything in one day or dip in an out of content as and when you need it.
Become a Certified Digital & Social Selling Professional
- 6 hours of training via online video lectures, quizzes & practical exercises
- 24/7 access to online course content
- International and industry-leading certification
- 6-month exclusive access to the DMI Power Membership portal
- Weekly DMI Power Membership email will give you access to the interactive industry-validated content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations to get you job-ready.
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US$217 x 3
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* Or local currency equivalent.