As technology evolves so do digital marketing trends. Digital platforms are always changing to better improve experiences for the end-user as we have seen this year even with the introduction of AI. So, where should focus your efforts to prepare for the digital marketing trends in 2023?

The main point is to stay relevant and up to date and keep up with the latest trends, as they can help boost your brand and the bottom line of your business.

Here are our top digital marketing trends to look out for in 2023

1. Influencer Marketing is Still Important

Influencer marketing is already big, and it’s only going to get bigger. It has become an easy way for brands and creators to collaborate on campaigns and grow together.

Every day more and more consumers are turning to the internet to meet their needs and so leveraging influencers, from micro to the most popular ones depending on your budget, is an optimal way to get your brand in front of the right audience and gain followers at the same time.

To build credibility you need to be able to prove authenticity on social media, engaging with influencers is one of the most effective ways to do so and build a digital community. 

 2. User-Generated Experiences

User-generated content or better known as USG is a powerful marketing resource. Content such as testimonials, social media posts by your community and followers, and reviews generated by your customers, are perfect for making your brand stand out in the vast market. This builds trustworthiness and makes it clear how much your audience is pleased to interact with your brand.

DID YOU KNOW? User-generated experiences don’t require large investments and it stimulates engagement which is always encouraged. These experiences are great for your local rankings on Google. But more on that below.

3. Short Videos Remain One of the Main Digital Marketing Trends in 2023

Social media is now dominated by video content that lasts 30 seconds to one minute. In 2023, brands are obsessed with mini video clips which show only the highlights of an otherwise long clip. 

Facebook has stories, YouTube has introduced shorts, Instagram has reels, and Tik-Tok is the new, coolest kid around the block driving this trend.

Snapchat also introduced this feature to the market to compete amongst the top social media giants.

It definitely looks like short-videos will be around for a while. They have taken over the social media landscape and won over the digital natives of Gen Z and Millennials in a heartbeat.

TIP: Now it’s your time to get creative with your smartphone and shoot those special moments!

4. Local Search Engine Optimization (SEO)

Did you know that Google made Google My Business (GMB) page much more interactive in the past 15 months? This means that local businesses that are on the GMB will be given more importance on the Search Engine Results Page (SERP).

Additionally, optimized websites will have increased visibility on SERPS resulting in more traffic and potential customers.

TIP: Increase your website ranking by creating high-quality and localized content. 

How? A blog is still one of the best places for writing about what’s going on in the local area, especially when your business is involved. Sponsoring a local sports team or event? Write about it. Holding a fundraiser or special event at your location? Write about all of that too. It gives your website more local presence if local people find your website when they search for those topics.

5. Websites Are Becoming Faster

Website performance has become a very important factor in the digital world, as a slow website will quickly deter users.

Even a one-second difference in loading time can have a huge impact on performance.

Google’s Core Web Vitals become a ranking factor back in June 2021. So how can you optimize for core web vitals?

Here is the breakdown: 

• Ensure the mobile-friendliness of your website that provides a good experience across all devices. Make sure your website works seamlessly on mobile devices as most users access the internet through hand-held devices like mobiles as opposed to desktops, laptops and tablets.

•  Security on the website (using HTTPS) is a must. Show you have a security certificate to validate that all communication and data is secure and is encrypted.

• Say no to the intrusive pop-ups on mobile devices. We all know those annoying pop-up ads that show up after clicking any link. Those are very intrusive as they stop your users read your content. They can affect your website speed and performance and therefore are not recommended especially on mobile devices.

Become a Digital Marketing Pro in 2023!

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Bye for now

Nikolina