Why NKDigital?
- Globally recognized certification
- DMI Platinum Partner
- Join over 300,000 members worldwide
- Payment Plans Available
Social Media Strategy with AI Course Overview
This course teaches you how to strategically use AI to strengthen your social media marketing. You’ll learn practical skills in research, content creation, video strategy, and campaign optimisation to achieve measurable results across different platforms.
- 4 Interactive Modules
- 9 Hours self-paced learning content
- Access to the world's largest library of digital marketing resources.
- Practical Toolkits and Templates Included
- International Associate Level Certification
- FREE DMI Membership included
Key skills and competencies you will gain
- Social Research with AI Tools
- Audience Analysis and Insights
- Creating Engaging Social Media Content with AI AI Tools for Text, Image, and Video
- Implementing AI-Enhanced Social Video Strategies
- Planning and Executing Social Media Campaigns
- Using AI Tools like ChatGPT, Canva, DALL-E, and Adobe Firefly
- Measuring and Optimizing Campaigns
- Performance with Tools like Hootsuite and Buffer
- Video Analytics for YouTube and TikTok
- Building Social Media Strategies with AI
- Ethical and Strategic Use of AI
Who Is This Course for?
- Social Media Managers and Content Creators:
Professionals focused on building and managing communities, creating impactful content, and leveraging platform-specific features to enhance engagement. - Marketing Professionals and Strategists:
Individuals aiming to optimize platform-specific strategies, audience engagement, and brand positioning through social media and video marketing. - Business Owners and Entrepreneurs:
Leaders looking to expand their online presence and grow their business with effective, multi-platform social media strategies. - Freelancers and Digital Consultants:
Experts offering tailored social media solutions and seeking to strengthen their platform-specific knowledge and advertising capabilities. - Students and Career Switchers:
Aspiring marketers or professionals transitioning to social media roles, eager to learn platform-specific strategies and build comprehensive, multi-platform skills.
Learning Outcomes in a Nutshell
- Use AI tools to conduct audience, competitor, and industry research for actionable insights.
- Build, execute, and measure social media strategies with tools like Hootsuite, Buffer, and GA4.
- Enhance content creation, including text, video, and images, through AI-powered tools.
- Learn to set measurable goals and use performance data to refine strategies.
- Use AI insights to better understand and engage audiences across social platforms.
- Apply ethical guidelines and transparency when integrating AI into social media marketing.
- Learn to track, analyze, and interpret social media campaign performance with and without AI tools.
Get the skills to stay relevant in an ever changing digital world.
Get all the key and latest digital marketing skills with this course. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you’ve got the most up to date and relevant learning, always.
The global standard in digital marketing training
Join over 300,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
Here's what you will learn in this course
Discover the importance of social research and learn to gather valuable insights using Al tools. Explore audience, compet and industry research to align strategies with audience needs. Leverage Al for efficient analysis, creating customer persor and driving more targeted campaigns.
Knowledge Gain:
Importance of Social Research and Insights
Audience Research Tools
Audience Listening Tools
Industry Research
Creating Customer Personas
Establishing Brand Capabilities and Goals
Competitor Research
Master the art of creating engaging social media content tailored to platform-specific audiences. Learn to utilize Al tools like ChatGPT, Canva, and DALL-E to enhance content ideation and optimization. Explore diverse formats such as Stories, live videos, and audio rooms to captivate audiences.
Knowledge Gain:
Content Marketing for Social
Video in Social Content
Image, Video, and Audio Al Tools
Aligning Content to Priority Audiences
Content Ideation
Getting Started with ChatGPT
Text in Social Content
Develop expertise in Linkedin marketing to build professional connections and run effective advertising campaigns.
Learn to utilize X and Pinterest’s unique features to boost brand visibility and drive engagement. Explore proven strategies for organic growth, community management, and impactful advertising on these platforms.
Knowledge Gain:
Linkedin and the Customer Journey
Social Selling on Linkedin
Advertising Strategy with Linkedin
Linkedin Targeting
Managing an X Community
X Analytics and Reporting
Pinterest Platform Features
Advertising on Pinterest
Develop compelling social video strategies for platforms like YouTube and TikTok. Learn to grow audiences, optimize video discoverability, and analyze campaign performance with Al-powered tools. Enhance ROl by integrating video into your broader marketing strategy.
Knowledge Gain:
Social Video Formats
Interacting with an Online Community
Video Discoverability and Optimization
Building an Audience with Video
YouTube Advertising Strategy
Video Optimization Tools
Analyzing Performance on TikTok
Plan, execute, and measure an effective social media strategy using Al-driven tools and data. Learn to set measurable goals, analyze performance, and create impactful media plans. Discover how Al can be integrated into strategy planning to achieve measurable results.
Knowledge Gain:
Social Strategy Fundamentals
Social Strategy Research
Social Key Performance Indicators
Social Strategy Measurement
Creating a Media Plan for Social
Analyzing Social Performance
Al for Strategic Planning
Al for Strategic Innovation
I have gained a mentor, friend, and business associate.
Thank you so much Nikolina, you rock!!"
Special Offer
Zimbabwe special
Payment options
For only
US$117 x 3
* Or local currency equivalent.
Access to the course upon completion of payments
