Professional Diploma in Digital & Social Selling

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DMI Introduction

Course Content

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Fundamentals of Social Selling 4 Topics

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Module Content

0% Complete 0/4 Steps

Module Introduction

The Changed Buying Process

Key Concepts of Social Selling

Advantages of Social Selling for Business

Finding and Targeting Prospects 5 Topics

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0% Complete 0/5 Steps

Module Introduction

Building Customer Personas

Researching to Refine Personas

Social Listening and Social Intelligence

Preparing for Engagement

Attracting Customers 5 Topics

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Module Introduction

The Needs of your Target Audience

Creating and Curating Content

Matching Content with Channels

Building and Engaging your Network

Increasing Engagement 5 Topics

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Module Introduction

Understanding your Buyer

Acquiring the Right Content

Adding Insight for Buyers

Sharing Content to Build Engagement

Closing and Retaining 6 Topics

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0% Complete 0/6 Steps

Module Introduction

Strengthening Buyer Relationships

Encouraging Direct Engagement

Using Social Tools to Increase Conversion

Upselling and Cross-selling

Building a Deeper Post-sales Relationship