Professional Diploma in Social Media Marketing

Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.

Ideal for professionals responsible for planning, executing and managing social media campaigns, social media specialists, enthusiasts or executives – it will help enhance your knowledge and skillset in this area.

DURATION

50 Hours

SKILL LEVEL

Specialist

DELIVERY

Online Lectures

PRICE

USD 1800

FREE BONUS LECTURE

Join us for a 2-hour BONUS free training on Facebook for Business after the DMI certificate course.

 You will learn why Facebook is the fastest growing social media platform in Zambia and how to use it to get real results. See more details below

Become a Certified Social Media Marketing Professional

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a social media professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognised and respected across the industry.

Here’s what we will cover in this course

5

Social Research

The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.
5

Content Creation

The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.
5

Content Outreach

You’ll be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.
5

Facebook

The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.
5

Twitter

This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.
5

LinkedIn

The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.
5

Social Apps

Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.
5

Social Video

The Social Video module will introduce you to the concept of social video marketing. Focusing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.
5

Marketing Automation

The Marketing Automation module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.
5

Strategy & Planning

Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.

%

of our graduates are employed in Digital Marketing roles

Master the skills necessary to advance your social media ambitions with our Professional Diploma in Social Media Marketing. In just 30 hours, you’ll be ready to develop and implement a robust social media strategy that fosters trust and increases sales. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you’ll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Got Questions?

Do I need to have a marketing background?
Anyone can apply for the Specialist Certificate in Social Media Marketing. A background in a related discipline is not required – the aim of the Social Media Marketing Specialist Certificate is to allow you to learn everything you need to know about social media marketing; and to kick-start a new and exciting career.

The 30 hour program teaches you everything you need to know to become a social media marketing expert. Each of our ten modules are taught by expert industry professionals, who will take you through the core social media specialisms and teach you the principles of effective social communication.

Who should take this course?
The Specialist Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.

This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.

Where will my qualification be recognised?
Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
How is the program assessed?
The Specialist Diploma in Social Media Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Become a Certified Social Media Marketing Professional

Boost your credibility and advance your knowledge, role and career.

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