20% OFF

Limited Time Offer / Payable in 3 instalments


Professional Diploma in
Search Marketing

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.

This specialized SEO course is a professional certificate delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.


50 Hours




Online Lectures + Practicals + Quizzes


1350 1110 / Pay in 3 installments

Become a Certified Search Marketing Professional

Gaining a digital certification will assure you have the essential skills and knowledge needed to excel as a search marketing professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognised and respected across the industry.

Here’s what we will cover in this course



Learn how the core search elements, including search engine optimisation, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.

SEO Setup

The SEO Setup module introduces you to the key concepts relating to Search Engine Optimisation, how search engines work and the key components of Search Engine Results Pages (SERPs).

SEO Content

Develop an understanding of the technical aspects of onpage optimisation, enhance search traffic, and develop broader engagement levels across different digital marketing channels.

SEO Workshop

The SEO Workshop provides a practical workshop on SEO. You will learn how to conduct a comprehensive SEO audit, to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.

Paid Search

The Paid Search module introduces you to the fundamental concepts of PPC advertising. You’ll learn how to set up an AdWords account, interact with the AdWords interface and understand the AdWords hierarchy.

Display Advertising

The Display Advertising module introduces you to the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.

Video Advertising

Explore Pay-Per-Click Video Advertising and investigate the opportunities for advertising provided through display networks, video hosting platforms, and mobile platforms with the Video Advertising module.

Analytics Setup

The Analytics Setup module enables you to understand how to measure, monitor and optimize your website performance as well as your digital marketing campaigns for success.

Applied Analytics

Taking your analytics knowledge to the next level, Applied Analytics will help you to develop your understanding of the more technical aspects of analytics such as goals, funnels and conversions.

Strategy & Planning

The Strategy & Planning module will teach you how to devise an all-encompassing search strategy using the PROPEL strategy model. You will learn about the key components of a successful social strategy and ROI.


of our graduates are satisfied with the training they received

Transform your career and significantly increase lead generation with the SEO training in our online Professional Diploma in Search Marketing. In just 30 hours, you’ll be an accredited search marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using Google AdWords, PPC, display and remarketing techniques. You’ll understand the significance of key campaign metrics, perform analysis and optimisation of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns.

Got Questions?

Do I need to have a marketing background?
Anyone can apply for the Professional Diploma in Search Marketing. A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career.

Who should take this course?
The Professional Diploma in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (AdWords) and optimisation (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.
Where will my qualification be recognised?
Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
How is the program assessed?
The Professional Diploma in Search Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Become a Certified Search Marketing Professional

Boost your credibility and advance your knowledge, role and career.

Other Recommended Courses

Digital Marketing

Professional Diploma

Professional Level

Digital technologies have changed the way we work, live and communicate. Gain the latest and most update to date digital marketing skills needed to thrive in today's fast evolving digital economy.

 40 Hours | Part-time | Online Lectures | 3hr exam

Digital & Social Selling

Professional Diploma

Professional Level

Traditional selling methods are no longer enough to sustain your success; digital tools and techniques are now an essential to any selling strategy and are revolutionizing sales, prospecting and marketing.

 8 Hours | Part-time | Online Lectures | 1.5hr exam

Social Media Marketing

Professional Diploma

Specialist Level

Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.

 50 Hours | Part-time | Online Lectures | 3hr exam

Membership Enquiry

Membership Enquiry


Take your first step into digital!

Get your free syllabus today

Mailchimp Syllabus Auto


Which syllabus(es) would you like?
Nikolina Kobali