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Professional Diploma in Digital Strategy & Planning

Consolidate the essential skills needed to manage a digital marketing strategy for your organisation, with the Professional Diploma in Digital Strategy & Planning.

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation.


50 Hours




Online Lectures + Practicals + Quizzes


1350 1110 / Pay in 3 instalments

Become a Certified Digital Strategy & Planning Professional

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital strategy and planning professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognised and respected across the industry.

Here’s what we will cover in this course



Learn how to develop an effective digital strategy for your organisation and gain clear insight into the complexities of planning, strategic management and reporting.

Traditional Communications

The Traditional Communications module looks at communications before digital marketing became widespread and how it has evolved over the years.

Digital Communications

The Digital Communications module will teach you about the digital communications approach to audience engagement.

Digital Channels

This module will introduce you to the value, characteristics and suitability of social media platforms and contextualise the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.

Social Customer Service

The Social Customer Service module looks at using social media as a customer service channel, peer-topeer communities and how what is happening online is critically important to businesses.

Budget & Resourcing

The Budget & Resourcing module looks at the crucial aspects of planning and maintaining a budget in your digital marketing strategy.

Big Data & Analytics

The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence.

Digital Leadership

The Digital Leadership module will guide you as you transition from a traditional to a digital strategy and empower you to mentor and lead your team in their digital marketing activities.

Strategy Formulation & Plan

The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program.
Nikolina’s trainings are both interesting and educative. Her prior knowledge and observations of her pupils was impressive.
The afternoon Masterclass session was excellent as it was practical and being able to DO things with her advice in a small class was very helpful.
Jo Ann Ross

Got Questions?

Do I need to have a marketing background?
Anyone can apply for the Professional Diploma in Strategy and Planning.

A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career.

The only prerequisite is that you have in an interest in a digital marketing career.

Who should take this course?
This program is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.

This certification is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.

Where will my qualification be recognised?
Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
How is the program assessed?
The Professional Diploma in Digital Strategy and Planning is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the Pearson Vue when you book your repeat attempt.

Become a Certified Digital Strategy & Planning Professional

Boost your credibility and advance your knowledge, role and career.

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