Digital Marketing International Diploma: Lecture Course
Get in the game and become a highly sought after internationally certified professional with our Digital Marketing live, intense 6-week lecture course.
This Professional Diploma in Digital Marketing in-person lecture course will introduce you to the key digital marketing concepts, from mobile and social media marketing, to email, Pay-Per-Click (PPC) and Search Engine Optimization (SEO) enabling you to start a prosperous and in-demand digital career.
Say hello to a new career in digital
Digital Marketing Institute (DMI) Accredited Trainer & Mentor
Hi. My name is Nikolina and I am an international digital marketing specialist and trainer accredited by the Digital Marketing Institute (DMI), Ireland.
Did you know that in 2020 over 2 million digital jobs will be created in the UK alone and the metropolitan areas of the USA are short of 300,000 digital marketing jobs as we speak?
In order to address this massive digital skills gap and enable young Zimbabweans to be competitive on an international level, NKDigital is facilitating this course in partnership with SABRE Business World.
My goal is to provide you with the digital marketing knowledge and skills, through internationally recognized qualifications that equip and inspire you with new possibilities, both at home and abroad.
Looking forward seeing you soon.
Our course is validated by the Global Industry Advisory Council. Members include:
Who is this International Professional Diploma for?
This intense 6-weeks course will enable you to learn everything you need to know in digital to kickstart or boost your digital career. It is perfect for:
- Marketers wish to upskill to digital & social media marketing
- School Leavers
- Recent Graduates
- Teens (17 years and above)
- Students on a gap year
- Career changers – It’s never too early to change!
No previous educational qualifications are required.
Here’s what we will cover in this course
Introduction to Digital Marketing
This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
Social Media Marketing
The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.
Search Engine Optimization (SEO)
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
Paid Search (PPC) using Google Ads
This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.
Display & Video Advertising
The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.
The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalisation, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.
Analytics with Google Analytics
Digital Marketing Strategy
There are vast opportunities for business growth through digital marketing.
What competencies will you gain?
By earning this diploma, you will:
Become a highly sought after internationally certified digital marketing professional in one of the fastest areas of marketing and in demand across most industries, businesses, international organisations, and NGOs.
Recognize the opportunity to achieve business goals by adopting a digital mindset. Understand the challenges, risks and reputation issues that affect organizations or businesses and the need for management decisions.
Understand the benefits of social media in supporting marketing, sales and branding. Recognize the benefits of social media as a customer service channel.
Digital Marketing Professional Diploma
Become an in-demand internationally certified digital marketing professional
Digital Marketing International In-Person Lecture CourseCourse fee payable in 3 instalments
- WHAT IS INCLUDED
- 6 weeks of intense training at SABRE Business World
- Welcome teas & coffees, snacks
- Registration and exam fees
- Lessons will be held twice weekly – Tuesdays from 17.30-20.00 plus Saturday 09.00-13.00hrs.
- Live lectures, quizzes and practical exercises
- International and industry-leading certification by the Digital Marketing Institute (DMI)
- 12-month exclusive access to DMI Membership portal as part of the CPD programme
- Weekly DMI Membership email with access to the content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations
- Electronic version of all lecture slides
- Register & pay a deposit of $420 by 10 February 2020 to secure your place.
- Course starts 16 July 2020 @ 17.30
Who is this course for?
Marketers, gap year students, graduates, school leavers, entrepreneurs & career changers.
Request your registration form directly at firstname.lastname@example.org
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