DIGITAL MARKETING INTERNATIONAL DIPLOMA LECTURE COURSE

Course starting early September @ SABRE, Harare / Payable in 3 instalments

Digital Marketing International Diploma: Lecture Course

Get in the game and become a highly sought after internationally certified professional with our Digital Marketing live, intense 6-week lecture course.

This Professional Diploma in Digital Marketing in-person lecture course will introduce you to the key digital marketing concepts, from mobile and social media marketing, to email, Pay-Per-Click (PPC) and Search Engine Optimization (SEO) enabling you to start a prosperous and in-demand digital career.

In association with Sabre Business World

Say hello to a new career in digital

VENUE & DURATION

6 weeks
Starts early September
SABRE World, Harare

SKILL LEVEL

International
Professional
Diploma

DELIVERY

Live Lectures
+ Practicals
+ Quizzes

PRICE

1350 1200
The fee is payable 3 installments

Nikolina Kobali

Nikolina Kobali

Digital Marketing Institute (DMI) Accredited Trainer & Mentor

 

Hi. My name is Nikolina and I am an international digital marketing specialist and trainer accredited by the Digital Marketing Institute (DMI), Ireland.

Did you know that in 2020 over 2 million digital jobs will be created in the UK alone and the metropolitan areas of the USA are short of 300,000 digital marketing jobs as we speak?

In order to address this massive digital skills gap and enable young Zimbabweans to be competitive on an international level, NKDigital is facilitating this course in partnership with SABRE Business World.

My goal is to provide you with the digital marketing knowledge and skills, through internationally recognized qualifications that equip and inspire you with new possibilities, both at home and abroad.

Looking forward seeing you soon.

Our course is validated by the Global Industry Advisory Council. Members include:

Who is this International Professional Diploma for?

This intense 6-weeks course will enable you to learn everything you need to know in digital to kickstart or boost your digital career. It is perfect for:

  • Entrepreneurs
  • Marketers wish to upskill to digital & social media marketing
  • School Leavers
  • Recent Graduates
  • Teens (17 years and above)
  • Students on a gap year
  • Career changers – It’s never too early to change!

No previous educational qualifications are required.

Here’s what we will cover in this course

5

Introduction to Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.

5

Content Marketing

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

5

Social Media Marketing

The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.

5

Search Engine Optimization (SEO)

The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

5

Paid Search (PPC) using Google Ads

This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.

5

Display & Video Advertising

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.

5

Email Marketing

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalisation, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

5

Website Optimization

The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
5

Analytics with Google Analytics

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.
5

Digital Marketing Strategy

The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.
The DMI diploma in digital marketing is very comprehensive and equipped me with the knowledge to develop effective digital strategies for the business that I lead.
There are vast opportunities for business growth through digital marketing.
Sabina Manduna

Econet Wireless

What competencies will you gain?

By earning this diploma, you will:

Become a highly sought after internationally certified digital marketing professional in one of the fastest areas of marketing and in demand across most industries, businesses, international organisations, and NGOs.

Recognize the opportunity to achieve business goals by adopting a digital mindset. Understand the challenges, risks and reputation issues that affect organizations or businesses and the need for management decisions.

Understand the benefits of social media in supporting marketing, sales and branding. Recognize the benefits of social media as a customer service channel.

Digital Marketing Professional Diploma

Become an in-demand internationally certified digital marketing professional

Who is this course for? 

Marketers, graduates, entrepreneurs, career changers, gap year students & school leavers

Request your registration form directly at contact@nikolinakobali.com

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Nikolina Kobali