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Digital Marketing International Diploma: Lecture Course
Get in the game and become a highly sought after internationally certified professional with our Digital Marketing live intense 6-week lecture course.
This Professional Diploma in Digital Marketing in-person lecture course will introduce you to the key digital marketing concepts, from mobile and social media marketing, to email, Pay-Per-Click (PPC) and Search Engine Optimization (SEO) enabling you to start a prosperous and in-demand digital career.
Say hello to a new career in digital
Digital Marketing Institute (DMI) Accredited Trainer & Mentor
Hi. My name is Nikolina and I am an international digital marketing specialist and trainer accredited by the Digital Marketing Institute (DMI), Ireland.
Did you know that in 2020 over 2 million digital jobs will be created in the UK alone and the metropolitan areas of the USA are short of 300,000 digital marketing jobs as we speak?
In order to address this massive digital skills gap and enable young Zimbabweans to be competitive on an international level, NKDigital is facilitating this course in partnership with SABRE Business World.
My goal is to provide you with the digital marketing knowledge and skills, through internationally recognized qualifications that equip and inspire you with new possibilities, both at home and abroad.
Looking forward seeing you soon.
Our course is validated by the Global Industry Advisory Council (GIAC). The GIAC members are people tech leaders and influencers from across the globe, and from top global and technology brands. They’re digital trendspotters, on the trail of new ideas, razor-sharp insights, and transformative opportunities.
Who is this Global Professional Diploma for?
This intense 6-weeks program will enable you to learn everything you need to know in digital to kickstart or boost your digital career.
It is not only an industry-validated but also globally recognized as well.
A DMI certification provides graduates with a passport to travel a world rich in opportunities.
It is perfect for:
- Traditional marketers wish to upskill to digital
- Marketing executives
- Marketing managers & senior managers
- Digital marketing professionals
- School Leavers & recent graduates
- Students on a gap year
- Career changers – It’s never too early to change!
No previous educational qualifications are required.
As the DMI programs set the global standard for digital marketing education, these certifications are globally recognized and skills learned can be taken anywhere in the world.
Here’s what we will cover in this course
Introduction to Digital Marketing
This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
Social Media Marketing
The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.
Search Engine Optimization (SEO)
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
Paid Search (PPC) using Google Ads
This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.
Display & Video Advertising
The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.
The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalisation, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.
Analytics with Google Analytics
Digital Marketing Strategy
There are vast opportunities for business growth through digital marketing.
Digital Marketing Professional Diploma
Become an in-demand internationally certified digital marketing professional
Digital Marketing International In-Person Lecture CourseCourse fee payable in 3 instalments
- WHAT IS INCLUDED
- 6 weeks of intense classroom training at SABRE Business World
- Welcome teas & coffees, snacks
- Registration and exam fees
- Lessons will be held twice weekly – Tuesdays from 17.00-18.30 plus Saturday 10.00-13.00hrs.
- Live lectures, quizzes, and practical exercises
- International and industry-leading certification by the Digital Marketing Institute (DMI)
- 12-month exclusive access to the DMI Power Membership portal as part of the CPD program
- Weekly DMI Power Membership email will give you access to the interactive industry-validated content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations to get you job-ready.
- The exam fee is included in your course fee.
- We use the Pearson VUE test centre network which has over 5,200 centres in 180 countries and 5 in Harare and Bulawayo. This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone
- The electronic version of all lecture slides
- Register & pay a deposit of $400 to secure your place. Registration closed 10 February 2021.
- The course starts on Tuesday 16 February 2021 @ 17.00.
Who is this course for?
Marketers, graduates, entrepreneurs, career changers, gap year students & school leavers
Request your registration form directly at email@example.com
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