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Professional Diploma in Digital Marketing

Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you.

The Professional Diploma in Digital Marketing will introduce you to the key digital marketing concepts, from mobile, social media to email, PPC marketing and SEO.

DURATION

40 Hours

SKILL LEVEL

Professional

DELIVERY

Online Lectures + Practicals + Quizzes

PRICE

1400 1100 / Pay in 3 installments

Courses Overseen by the Global Industry Advisory Council. Members include:

Say hello to a new career in digital

“The professional diploma in Digital Marketing was an eye-opener for me to the vast amount of wonderful opportunities on the world’s most popular digital platforms that can help to make your business more successful.”

Wadeson Mupudzi

2019 Graduate, Harare

Who is this Professional Certification for?

This programme will enable you to learn everything you need to know in digital to kickstart or boost your digital career. It is perfect for:

  • Traditional marketers
  • Digital marketing professionals
  • Business owners
  • Recent graduates
  • Career changers
  • Entreprenuers

Here’s what we will cover in this course

5

Introduction to Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.

5

Content Marketing

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

5

Social Media Marketing

The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.

5

Search Engine Optimization (SEO)

The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

5

Paid Search (PPC) using Google Ads

This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.

5

Display & Video Advertising

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.

5

Email Marketing

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalisation, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

5

Website Optimization

The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
5

Analytics with Google Analytics

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.
5

Digital Marketing Strategy

The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.
The DMI diploma in digital marketing is very comprehensive and equipped me with the knowledge to develop effective digital strategies for the business that I lead.
There are vast opportunities for business growth through digital marketing. Sabina Manduna

Econet Wireless

What competencies will you gain?

By earning this certification, you will:

Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.

Recognize the opportunity to achieve business goals by adopting a digital mindset. Understand the challenges, risks and reputation issues that affect organizations and the need for management.

Understand the benefits of social media in supporting marketing, sales and branding. Recognize the benefits of social media as a customer service channel.

Become a Certified Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career.

*coming soon

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Say hello to a new career in digital!

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