Professional Diploma in Digital Marketing
Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you.
The Professional Diploma in Digital Marketing will introduce you to the key digital marketing concepts, from mobile, social media to email, PPC marketing and SEO.
Courses Overseen by the Global Industry Advisory Council. Members include:
Say hello to a new career in digital
Who is this Professional Certification for?
This programme will enable you to learn everything you need to know in digital to kickstart or boost your digital career. It is perfect for:
- Traditional marketers
- Digital marketing professionals
- Business owners
- Recent graduates
- Career changers
Here’s what we will cover in this course
Introduction to Digital Marketing
This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
Social Media Marketing
The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.
Search Engine Optimization (SEO)
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
Paid Search (PPC) using Google Ads
This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.
Display & Video Advertising
The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.
The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalisation, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.
Analytics with Google Analytics
Digital Marketing Strategy
There are vast opportunities for business growth through digital marketing.
What competencies will you gain?
By earning this certification, you will:
Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
Recognize the opportunity to achieve business goals by adopting a digital mindset. Understand the challenges, risks and reputation issues that affect organizations and the need for management.
Understand the benefits of social media in supporting marketing, sales and branding. Recognize the benefits of social media as a customer service channel.
Become a Certified Digital Marketing Professional
Boost your credibility and advance your knowledge, role and career.
Certified Digital Marketing Professional Coursenow with new financing options
- 40 hours of training
- 24/7 access to online course content
- Lectures, quizzes, practical exercises
- International and industry-leading certification
- 12-month exclusive access to DMI Membership portal
- Weekly DMI Membership email with access to the content library with articles, e-books, toolkits, expert interviews, webinars, videos, and presentations
- Get listed as an expert in our jobs market*
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