DIGITAL MARKETING CERTIFICATE LIVE! COURSE

Course is starting 29 Jan 2020 / Payable in 2 instalments

The Digital Marketing Certificate Course at SABRE Business World, Harare for school leavers, gap year students, graduates, entrepreneurs and career changers.

In association with Sabre Business World

Digital Marketing Certificate: LIVE Course

Get in the game and become a highly employable Digital Marketing Associate by knowing the fundamentals of digital marketing.

Our Digital Marketing Certificate Live! Course is designed to help you understand the key concepts of digital, how it has influenced customer behaviour and your role in the rapidly developing digital world.

Nikolina Kobali

Nikolina Kobali

Digital Marketing Institute (DMI) Accredited Trainer & Mentor

 

Hi. My name is Nikolina and I am an international digital marketing specialist and trainer accredited by the Digital Marketing Institute (DMI), Ireland.

Did you know that in 2020 over 2 million digital jobs will be created in the UK alone and the metropolitan areas of the USA are short of 300,000 digital marketing jobs as we speak?

In order to address this massive digital skills gap and enable young Zimbabweans to be competitive on an international level, NKDigital is facilitating this course in partnership with SABRE Business World.

My goal is to provide you with the digital marketing knowledge and skills, through internationally recognized qualifications that equip and inspire you with new possibilities, both at home and abroad.

Looking forward seeing you at the end of January, 2020.

Our course is validated by the Global Industry Advisory Council. Members include:

DURATION

6 weeks
Starting  29 Jan 2020
SABRE World Harare

SKILL LEVEL

International
Certificate Level

DELIVERY & LOCATION

Live Lectures
+ Practicals
+Quizzes

PRICE

$ 650
Pay in 2 instalments
Includes exam fee

Who is this Certificate course for?

Our Digital Marketing Certificate Live Course is designed to help you understand the key concepts of digital, how it has influenced customer behaviour and your role in the rapidly developing digital world. It is perfect for:

  • Graduates
  • School leavers / gap year students
  • Entrepreneurs
  • Aspiring digital specialists
  • Career changers – it’s never too early!

 No previous educational qualifications are required.

Here’s what we will cover in this live course

5

Foundations of Digital

The Foundations of Digital module is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and wider business. It will enable you to recognize how customer behavior and expectations have changed with the advance of digital technology. Through the module, you will examine different stages of the customer journey affected by digital and know how to identify opportunities for your role and organization.

5

Web & Email

The Web and Email module will help you understand the importance of an online presence for business. It will also cover key terms to enable you to understand the terminology commonly used in a digital world.The module will also explore online advertising in terms of approach and principles and teach you about the process of conversion. This will include the fundamentals of web design and User Experience (UX) so you understand how to attract visitors to a website or relevant campaign landing page.
5

Social Media

This module will help you understand the benefits of social media supporting various departments such as marketing, sales and branding. You will explore key features of social media platforms such as LinkedIn, Facebook, Twitter, Instagram, Snapchat etc. and understand the value of each channel. You will recognise the benefits of social media to business and its role at various stages of the customer journey.
5

Social Customer Service

The Social Customer Service module will enable you to recognise the benefits of social media and other digital tools as a customer service channel. During the module, you will learn how to use social media to meet the expectations of today’s social, mobile consumers. It will teach the importance of other digital tools (i.e. live chat, AI, listening reputation/brand management etc.) to support and respond to customers.
5

Challenges & Risks

The Challenges & Risks module will help you to understand the challenges, risks and reputation issues associated with digital that can affect organisations. Through this module, you will learn about the different types of risks associated with digital and why they are important. Along with looking at relevant terms, it covers areas such as data protection, cyber-security, identity theft, malware, hacking etc.
5

Digital Mindset

This module will enable you to achieve or exceed business goals by adopting a digital mindset.It will ensure you recognise the importance and value of a digital-first approach and learn how it brings agility to the business. You will understand S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).

What competencies will you gain?

By earning this certificate, you will:

Understand the key concepts of digital, how it has changed customer behaviorand your role in the rapidly developing digital world.

Recognize the opportunity to achieve business goals by adopting a digital mindset. Understand the challenges, risks and reputation issues that affect organizations and the need for management.

Understand the benefits of social media in supporting marketing, sales and branding. Recognize the benefits of social media as a customer service channel.

Become a Certified Digital Marketing Associate

Get in the game and become highly employable

Who is this course for? 

School leavers / gap year students, graduates, entrepreneurs and career changers

Request your registration form directly at contact@nikolinakobali.com

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Take your first step into digital!

Get your free prospectus today

LIVE Course Prospectus for the Foundation Course

Section

Hey, how can we contact you?

Nikolina Kobali