Introduction to Digital & Social Media Marketing

A must-do course for anyone who wants to become a savvy digital marketer in Zambia

In this introductory course to digital and social media marketing, you will learn how digital changed marketing, what is digital marketing and its main benefits over traditional marketing. We will also identify the main tools of digital marketing, what makes a good, user-friendly website and how to build buyer-centric social media profiles around buyer personas.

The course also covers the basics of Search Engine Optimisation (SEO), Pay-Per-Click (PPC), social media, mobile and email marketing… and many more practical tips that the savvy digital marketer must know!

This affordable and informative course is aimed at business owners and marketers across all industries and those who want to become sought after digital marketers in this fast paced digital era.

Your Instructor

Hi, I’m Nikolina Kobali, an international digital marketing specialist.

One of the biggest challenges facing marketing professionals and young people in Zambia & Zimbabwe today is the cost of accessing the knowledge and qualifications that will make the biggest difference to their career and its progression.

Many marketers across the region feel constrained by their employers’ traditional marketing mindset which restricts their own growth as digital marketing professionals. I’m here to fix that.

My goal and passion are to provide world-class information and knowledge to an array of professionals, including marketers and young people giving them access knowledge and qualifications, and opening up new possibilities, both at home and abroad.

It doesn’t matter whether you’re just getting started in your career, looking for a promotion, or leading a marketing team and need to expand or upgrade your skills, I can help your career to the next level.

 Frequently Asked Questions

When does the course start and finish?

The course starts when you send us the proof of payment on The course is completely self-paced and online so you decide when to start, when and where you study and when you finish.

What is the price of the course?

This course is currently offered at US$ 25.00 payable in Kwacha at the bank rate on the day of the payment to the below details.
Account details:
BANK: Cavemont bank, Lusaka square branch
ACCOUNT NUMBER: 800000731320
REFERENCE: Your full name & surname
Please send your proof of payment to and you will be enrolled within 24 hrs.

Do I get a certificate at the end of the course?

Yes, you do! Upon full completion of the course, that we verify in our system, you can request to get a soft copy of your CERTIFICATE OF COMPLETION issued by NKDigital and signed by me, your course presenter and trainer, Nikolina Kobali.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across all devices you own.

Membership Enquiry

Membership Enquiry


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