Frequently Asked Questions

General questions

Why study online with the Digital Marketing Institute?
The Digital Marketing Institute (DMI) is the global certification standard institute in digital marketing and digital selling education. To date, over 20,000 people in 115 countries have studied with the Digital Marketing Institute through their partners such as NKDigital here in Zimbabwe, making our certifications the most widely taught digital certification standard in the world.

The Digital Marketing Institute collaborates with global digital experts from Google, Facebook, Hubspot, Twitter and Microsoft to define and develop the skills and qualifications required of today’s digital professionals.

What are the entry requirements to enrol into the courses?
Entry requirements to access our courses is having an email address and access to the internet so you can follow video lectures, complete module quizzes and practical exercises. This means that you can study at the time and place that most suits you and even if you are not based/living in Harare.
Do I need to have a digital marketing background?
Anyone can apply for our digital marketing and digital selling courses.

A digital marketing background is not required for our professional diploma courses. The aim of our professional diploma and specialist diploma courses is to enable you to learn everything you need to know, so you can kick start your digital career.

You could be a complete beginner, a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

How long will it take me to complete my studies?

DMI allocates 6 months (3 months for Certificate level) in which you need to complete your professional & specialist studies and undertake your exam.

Diploma courses will take you approximately 4-5 months (40-50hrs of studying) to complete if you are studying on a part-time basis.

Certificate level you can complete in one week with up to 10 hrs of studying.

I am not very IT savvy. Are the courses technical?
No, our digital marketing courses are not technical and you will not be required to do any coding.
Where will my qualification be recognised?
Successful completion of your digital marketing course will earn you a certification that is recognised and respected at a global level as we are present in 115 countries Worldwide.
Will I need to take an exam to obtain my certification?

Upon completion of your studies for your professional & specialist diploma courses, you will need to undertake a 3-hour examination.

The exam for professional & specialist diplomas is split into three sections; candidates need to achieve a minimum of 60% to pass the exam.

Certificate level has an 1-hour exam in a Pearson VUE examination centre of choice that are based on Harare.

What if I fail my exam?

If you fail your first attempt, you have another two attempts but you need to undertake them WITHIN the original 6 months from the enrollment with us.

Each re-sit of the exam will cost you app. US90 and you will need to pay it to the Pearsons VUE examination board online with an international credit card. If you have problems accessing one, please contact us.

If you sit your examination of the last day of your 6 months and fail, you will need to enroll as a new student and pay the full course fee.



Is the examination fee included in my fees?

YES, your registration with DMI and the examination fee with Pearson VUE are included in the price of your course but subsequent re-sits due to failed attempts will incur a fee of approximately US$ 90 payable directly to Pearson VUE when you book your repeat attempt.

Why are your fees in USD?
Our fees are FIXED in US$ as each student needs to be enrolled with Digital Marketing Institute that is based in Dublin, Ireland.
Can I pay in local currency?

Yes, you can pay in local currency. Please contact us for the applicable rates.

Do you offer payment terms?

Yes, we offer interest-FREE payment terms.

For the professional and specialist diploma, during the limited offer validity you can pay your diploma course in 3 months interest-free installments and for the Social Selling and Certificate course, 2 months part payments are excepted.

Please note that you will be registered with the DMI once the full payment is received.

Access to the learning materials is granted upon your first installment if the payment plan is chosen.

No refunds will be provided but you can defer your studying prior to your registration with the DMI.

About me

My name is Nikolina Kobali

My goal and passion is to provide world-class information and knowledge to professionals including marketers through internationally recognized qualifications that not only equip but inspire them with new possibilities, both at home and abroad.

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