The digital economy is embedded in every corner of our lives, and it’s not going anywhere. There’s a solid budget going into digital marketing of every company in the region and across the World as opposed to high cost/lower ROI traditional marketing.

By now you’ve probably heard the hype – digital marketing skills are in serious demand worldwide and the digital skills gap is set to widen, with the digital related job market is booming and brands/companies are putting more of a focus on digital marketing than ever before – a trend that will not subside anytime soon but quite the opposite!

You’ve maybe also heard of the digital skills gap, right? By 2020, 2 million new digital jobs are expected in the U.K. alone and not enough digital professionals to fill them.

This provides those studying digital marketing with a unique competitive advantage as you’re gearing yourself up for a career where demand exceeds supply.

Unlike the common wisdom circulating about it, digital marketing goes well beyond social media marketing and it encompasses more roles and skills than ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating and exciting.

There is a wide range of digital marketing jobs available meaning there are a huge variety of career options.

  • Video/audio production
  • Interactive technology (such as AI)
  • Mobile marketing
  • Search engine optimization (SEO)
  • Web design
  • Web development
  • Search engine marketing (SEM)
  • Social media
  • E-commerce
  • Email marketing
  • Marketing automation
  • Content management and curation
  • Copywriting and editing
  • Analytics
  • Business/marketing strategy

There is plenty of room for people looking to enter the world of digital marketing and related careers. In 2019, some of the most in-demand skills are content creation and curation, social media strategy, martech, and analytics, which is great news for those who veer towards the creative, social and business end of the spectrum.

For those who are more technically minded, there’s still plenty of demand and quite a high earning potential for those who specialize in technologies like SEO and SEM since this is what can be at the base of what drives profits in any business.

So are You ready to acquire skills that are in demand across the World? Join us as a DMI student acquiring the necessary skills in Digital Marketing by joining our courses

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