Certified Digital Marketing Professional

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Not Enrolled

Price

Closed

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Program Outline for Students

Student Handbook

Course Content

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Introduction to Digital Marketing 4 Topics

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Module Content

0% Complete 0/4 Steps

Principles of Digital Marketing

Developing Marketing Objectives

Digital Research

Practical Exercises

Content Marketing 7 Topics

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Module Content

0% Complete 0/7 Steps

Content Marketing Concepts and Strategy

Using Content Research to Find Opportunities

Developing a Content Marketing Plan

Creating and Curating Content

Publishing and Distributing Content

Metrics and Content Marketing

Practical Exercises

Social Media Marketing 6 Topics

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Module Content

0% Complete 0/6 Steps

Key Social Platforms for Digital Marketing

Setting up a Social Media Experience for a Business

Growing and Engaging an Audience Using Social Media

Creating and Optimizing Social Media Campaigns

Developing Data-Driven Audience and Campaign Insights Using Social Media Tools

Practical Exercises

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Module Content

0% Complete 0/6 Steps

SEO Fundamentals

Aligning SEO and Business Objectives

Keywords and Building an SEO Content Plan

Optimizing Organic Search Ranking

Measuring SEO Performance

Practical Exercises

Paid Search (PPC) with Google Ads 5 Topics

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Module Content

0% Complete 0/5 Steps

Fundamentals of Paid Search

Creating a Paid Search Campaign with Google Ads

Managing a Paid Search Campaign

Measuring a Paid Search Campaign

Practical Exercises

Display and Video Advertising 7 Topics

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Module Content

0% Complete 0/7 Steps

Fundamentals of Display and Video Advertising

Creating and Managing a YouTube Channel

Google Display Network and Video Ad Formats

Creating Display and Video Campaigns

Targeting Display and Video Campaigns

Measuring and Optimizing Display and Video Campaigns

Practical Exercises

Email Marketing 7 Topics

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Module Content

0% Complete 0/7 Steps

Email Marketing Fundamentals

Email Marketing Tools and Strategy

Creating an Effective Email Campaign

Testing and Optimizing an Email

Marketing Automation Overview

Practical Exercises

Website Optimization 6 Topics

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Module Content

0% Complete 0/6 Steps

Web Design and Website Optimization

Publishing a Basic Website

Design Principles and Website Copy

User-Centered Design and Website Optimization

Website Metrics and Developing Insight

Practical Exercises

Analytics with Google Analytics 6 Topics

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Module Content

0% Complete 0/6 Steps

Web Analytics Fundamentals

Creating and Configuring a Google Analytics Account

Setting Goals with Google Analytics

Monitoring Campaigns with Google Analytics Reports

Analyzing and Recording Google Analytics Data

Practical Exercises

Digital Marketing Strategy 6 Topics

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Module Content

0% Complete 0/6 Steps

Digital Strategy Fundamentals

Setting Strategy Objectives and KPIs

Digital Strategy Research

Developing a Creative Strategy

Executing a Digital Marketing Strategy

Communication a Digital Marketing Strategy