SEO & SEM Basics Part 3: Pay Per Click (PPC)

A lot of people are not familiar with the different online advertising channels and one of them is PPC (Pay Per Click). Continuing with our Basics of SEO and SEM series let’s talk about the basics of Pay Per Click or better known as PPC. SEO campaigns usually...

SEO & SEM Basics Part 1: SEM

SEO is often considered the most daunting discipline in Digital Marketing. For many people, they can’t seem to un-wrap up the difference between SEO and SEM. So today we are going to demystify these two terms. SEO stands for Search Engine Optimisation. SEO is a...

12 Skills in High Demand _ 2019

In 2019 it’s no secret that Digital skills now take center stage compared to any other skills set. But did you know that there are various types of skills that can suit any brand and any type of interest that are currently in high demand? Read more in this blog.

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