digital marketing Articles

As digital marketing is now spanning across such a diverse range of core areas we have rounded up three types of digital marketing areas and their corresponding skills . Read more in our latest blog.

They are women in digital marketing in Africa that are doing amazing and great things that have evolved into more than just digital marketing. Check our latest blog for more details of them.

Many businesses have realized the importance of digital transformation and the benefits of investing in their staff to study digital marketing. Here are our top seven benefits why you should do so too.

Digital technology is bringing a host of possible career possibilities in digital marketing. We have a list for you to choose from.

We are commonly asked what is a digital marketing and the types of digital marketing. Digital marketing can be broadly broken into eight main types including: Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Pay-per-Click Advertising, Affiliate Marketing, Email Marketing and Instant Messaging Marketing. Ideally, you should choose to use most of

Some 5+ years ago I started my new career path in digital marketing and never looked back. Do you know how certification in Digital Marketing can get you your dream job and beyond?

We can not finish this blog series without talking about major aspects of creating a website being the security of your website, analytics, and of course the price you should pay for a good quality website.

In part 3 of this blog series, I outline some of the critical fundamentals that you need to know about the SEO that is critical for your website and how to test the quality of your website developer’s work.

Every website has a Content Management System (CMS) and here you can learn if you should choose WordPress, Wix, or another CMS platform.

I am fed up and seriously disturbed!! Why? I regularly see clients who come to me for mentoring or join my courses only to discover that they have an empty shell of a website. They are scammed of their hard-earned money by unscrupulous website developers that develop an ineffective and substandard website that I politely call a “Postcard or a Brochure on the Internet” that does very little towards growing their business online. This must STOP! Read more here how.

Traditional Marketers have been around for generations. But the world is evolving and with more buying decisions happening online, it’s time to go Digital.

Personal Branding can be described as your journey or your story. What does your personal brand say about you and why you should pay attention to it.

Many businesses have realized the importance of digital transformation and the benefits of investing in their staff to study digital marketing. Here are our top seven benefits why you should do so too.

Covid-19 is Driving the Digital Transformation. Read our 5 lessons that every business should know about.

This is the perfect time to start your website if you haven't already. Many businesses in Zimbabwe are currently closed due to the COVID-19 Lockdown. Many employees are now working from home, meetings are held on Skype or Zoom and online stores are flourishing. As a result local business owners and managers are for the

Nearly half of the World’s population has access to the internet and the digital economy is embedded in every corner of our lives. It is, therefore, no wonder that more and more businesses are going online to attract customers to their businesses and are needing digital marketing professionals for it.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Read more in our latest blog.

Content is king and content marketing is important for any business or brand marketing strategy. Why? Read here in our latest blog.