Why Use WhatsApp Business

WhatsApp Business

With the lockdown here for the long haul, it’s a good time to look at the WhatsApp Business platform, what it can do for you and your business and how to use it.

7 Benefits of Studying Digital Marketing Online

benefits of studying digital marketing online

Many businesses have realized the importance of digital transformation and the benefits of investing in their staff to study digital marketing. Here are our top seven benefits why you should do so too.

Why You Need to Start Your Website Now

Why you need to start a website now

This is the perfect time to start your website if you haven’t already. Many businesses in Zimbabwe are currently closed due to the COVID-19 Lockdown. Many employees are now working from home, meetings are held on Skype or Zoom and online stores are flourishing. As a result local business owners and managers are for the […]

Content Marketing Basics: Part 2


Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Read more in our latest blog.

Content Marketing Basics: Part 1

content marketing

Content is king and content marketing is important for any business or brand marketing strategy. Why? Read here in our latest blog.

Digital Marketing 101 Online Course

digital marketing career

Your location is no longer an important issue to improve your digital marketing skill as our Introduction to Digital & Social Media Marketing short course can now be accessed right from the comfort of your home. Demand for Digital Marketers continues to rise and with 6 of the 25 Best Jobs for a work-life balance […]

SEO & SEM Basics Part 3: Pay Per Click (PPC)

Basics of PPC

A lot of people are not familiar with the different online advertising channels and one of them is PPC (Pay Per Click). Continuing with our Basics of SEO and SEM series let’s talk about the basics of Pay Per Click or better known as PPC. SEO campaigns usually take time, unlike PPC which can give […]

SEO & SEM Basics Part 2: SEO

SEO and SEM Basics: Part 2

Focus on SEO from the beginning of your web design. In this article, we cover some basics like creating engaging, SEO-friendly content and more.

SEO & SEM Basics Part 1: SEM


SEO stands for Search Engine Optimisation. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. This encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. SEM, on the other hand, stands for Search Engine Marketing. SEM includes the use […]

Beginners Guide to Advertising on Twitter

Twitter Ads

Twitter has over 328 million global monthly active users, and more than 67% of those users are likely to purchase from a brand they follow on Twitter so it’s easy to see why your brand would benefit from being on this particular social network. Below we outline how the Twitter ads work.

Facebook 4 Business Do’s & Don’ts

Facebook for Business

As a business, you’ve probably heard that you need to be on Facebook and many of you might have taken that all important step and created your Facebook Business Page.

Become a Better Sales Person with Social Selling

digital and social selling

There’s this misconception that Digital Marketing is all about posting on Social Media platforms numerous posts in a course of a day or week. Knowing the right digital marketing tools and more importantly how to implement them in this digital era can be the difference between becoming a successful sales person or being left behind.

Do You Know What Social Selling Is?

social media marketing

You might have heard the term social selling going around and like many people you might be wondering what exactly it is.
Social Selling is creating relationships as part of the sales process.