SEO & SEM Basics Part 3: Pay Per Click (PPC)

A lot of people are not familiar with the different online advertising channels and one of them is PPC (Pay Per Click). Continuing with our Basics of SEO and SEM series let’s talk about the basics of Pay Per Click or better known as PPC. SEO campaigns usually...

SEO & SEM Basics Part 2: SEO

Last week we covered what exactly SEO and SEM are and how search engines work. If you missed the article check it out HERE. This week we are going to cover some SEO basics. 1. Create Engaging, SEO-Friendly Content As you develop your Site you need to focus on SEO from...

SEO & SEM Basics Part 1: SEM

SEO is often considered the most daunting discipline in Digital Marketing. For many people, they can’t seem to un-wrap up the difference between SEO and SEM. So today we are going to demystify these two terms. SEO stands for Search Engine Optimisation. SEO is a...

Beginners Guide to Advertising on Twitter

Twitter has over 328 million global monthly active users, and more than 67% of those users are likely to purchase from a brand they follow on Twitter so it’s easy to see why your brand would benefit from being on this particular social network. Below we outline how the Twitter ads work.