During the past year of Covid-19 turbulence, many business managers and owners have realized the importance of digital transformation and the benefits of investing in their staff to gain or rapidly improve their digital marketing skills.
Also, as individuals, we had some time during the lockdowns to contemplate our future, next career moves, and where should we invest our time and money that will benefit us most.
If you have also come to the inevitable conclusion that DIGITAL is driving business today I am sure you also realized that learning digital marketing can greatly enhance your life and career.
Here are the top seven benefits of learning digital marketing.
1. Map Your Own Career
Digital Marketing skills equip you with the right knowledge to be able to map out your own online career. From Social Selling, Social Media Marketing to SEO / Search, all these different aspects of digital marketing provide you with a broad set of options that can help you guarantee your future in these uncertain times.
2. Learn in Order to Adapt & Grow
As so aptly put by Mark Battarson, ‘The most important law of ecology is this: L ≥ C.
For an organism to survive, the rate of LEARNING must be equal to or greater than the rate of CHANGE happening around them. With the rate of change escalating, we must learn faster, learn better, and learn more.’
This is highly applicable to the current era of digitalization and the 4th revolution where things are changing daily and therefore we must learn how to learn FAST!
Going back to school or university for a 3-year degree that might be outdated by the time you are finished is counterproductive and costly in both your time and money. That is why many HR officers across most industries are now recommending professional diplomas and certificates to gain or hone-in your skills.
3. Better Salary
With the high demand for digital skills comes higher salaries. If you’re looking for the number one reason to start learning today. This is it ‘money.’ Not only is digital marketing the best way to earn a higher salary but the most cost-effective way to market your business online.
4. Be in High Demand
Although other employment types are depleting there’s increasing high demand for digital marketers across the world. A report done by the Left bank found that ‘over half of companies hiring this year want digital marketing expertise.’ This makes this the right time to study digital marketing and become employable across the world.
5. Diversifying Your Income
Even if you already have a business. Studying Digital Marketing will ensure that you have an extra way to make money and thus even if your main business or project doesn’t make any income during this shutdown period. Digital Marketing can help you earn extra income to cover your expenses.
During this period most people have not been able to leave the house. Not only can you study digital marketing from the comfort of your house. You can start working remotely as well. You don’t have to worry about extreme start-up costs as you can build up your empire without ever leaving the house.
For the creative at heart studying Digital Marketing is the field for you. Because this is a new and ever-evolving field. This allows you to get creative as you learn the different things that audiences around you react to and what works and what doesn’t. As aspects of the field keep changing every year you are guaranteed never to get bored.
Ready to take the leap? ENROLL in one of our globally recognized courses and take advantage of the lockdown special offer on our key courses.